Wednesday, October 30, 2019

Interest Rate Risk Assignment Essay Example | Topics and Well Written Essays - 750 words

Interest Rate Risk Assignment - Essay Example Indeed, the credit was sold to the customer at a lower price (lower interest rate) than it could have been if it had been sold at a later time. Certainly, this is one of the simple examples, but we must consider that the value of the bank itself can be directly affected by the interest rate risk, through changes in its overall assets and liabilities values2 and given the time value of money. The repricing gap model is one of the simplest used by banks to determine the amount of exposure for their assets and is based on "the net differences between interest rate sensitive assets and liabilities maturing at different times"3). Within established time bands (one day, 1 day 3 months, 3-6 months etc. up to assets and liabilities with maturities of over 5 years), total liability values are subtracted from total asset values to evaluate a gap between the two. Each gap value thus obtained can be multiplied by a the assumed change in interest rates in order to obtain the potential numerical expression of the impact the change in interest rates will have on the value of that respective bandwidth (evaluated as the gap between assets and liabilities). ... Despite the fact that the repricing gap model is simple enough to be used by almost everybody, one of its biggest disadvantages refers exactly to this simplicity of the model. Indeed, there is practically no other variable being taking into consideration other than the difference in value between assets and liabilities within a time band. The market conditions generally impose multiple variable, such as different maturing and repricing periods4 or payments that need to be taken into consideration, so we may point out towards the fact that this model is only an approximation of the level of exposure of a bank to the interest rate risk. The duration gap analysis is somewhat more complex and provides more answers for a proper interest rate exposure analysis. It "focuses on managing NII or the market value of equity, recognizing the timing of cash flows"5, which is something that the repricing gap model ignored. According to the same source (Koch and MacDonald), an effective duration gap analysis will include three main steps. First of all, the bank management and analysis department will need to develop a forecast for the future levels of interest rate. Subsequently, the management determined the market value for all the assets and liabilities held by the bank. Third of all, an estimation of the weighted duration of assets and of the weighted duration of liabilities is made. In order to be able to hedge the market value of the bank's equity, the management will evaluate the difference between the weighted duration of assets and the weighted duration of liabilities and will set the condition that this equals to 0. Upon calculation, the bank management's conclusion will hold either an adjustment of either asset or liability weighted duration. 3.a)

Monday, October 28, 2019

Theater & Drama Essay Example for Free

Theater Drama Essay Art is an expression of emotion. As they say, art is everywhere. Perhaps everything in this world is driven by art. It is already part of our lives. In other words art itself is an element of life. There are many forms of art; visual art, theater, multimedia, and the like. All of these are common even during the early century times. In fact art exist and has life, it never die, for if it dies it will never be called art. Theater is one of the common medium of art. It is an art in which there is no permanent image for every performance; an artist may vary his/her expression of the art. Thus, this form is one of the most prestigious medium. Theater is one of the oldest and one of the most popular forms of entertainment (2007, Encarta. msn. com). In this form of art, an actor can perform on a space provided. Hence, a space for performance is called a theater. There are several elements of theater; text, space, and narrative. Text is one of the most common among them. In fact text is the main element of theater but even though it is the most common it is one of them most effective. Second is the space. This is to give dynamics on the scene. Third is the narrative. Narrative is used to connect a story. It is also used to relate the story to the audience. Sometimes when a story is very long the narrative element will make the delivery of the story short by narrating to the audience what happened. These elements when used together are a strong foundation of theater performance. In fact these elements do not come in single form. They are fused and forms many variation. This is to ensure that a performance will have a different taste from time to time. This is to eliminate the tendency of a boring performance. One time, I attended an acting workshop. It is on Rasa Box technique. The technique is to explore the emotion of the artist to come up with an acting that somewhat realistic. It is a technique where an artist will no longer use any subtext to be able to act a scene. Because often times the character’s experience wasn’t experienced by the actor, he/she sometimes recall his past experiences or borrow the experiences of other people to be able to feel or internalize the role. It is a hard job for the artist to recall or borrow experiences thus the technique offers a new style. During that workshop we were taught and experience or ourselves the importance of text, space, and narrative. Not all the time text is useful. Sometimes space gives a great impact when used. For example the character is angry on one of the characters. He/she will shout or scream loud to show or emphasize the anger. Now try to imagine if the artist will not give any words but will just look at the other character for a long moment and will just leave. Thus the other example is much better compared to the first. Why, it is because the first one is the most common expression of anger. In theater, the artist must be flexible to explore other expression of a particular emotion; but in reality emption is commonly mixed and this will give a better expression. I saw a performance last time. The title of the show was Uwahig but the Integrated Performing Arts Guild. It was also the show that was presented during the International Theater Festival. It is really amazing. Most of the artists did not use text but spaces and movement. The poet (narrator) relates the story in the form of a chant and song. The show started with the artist on the audience. They creep, crawl and contract as if they were undergoing suffering. Then suddenly the lights slowly fade out and the artists start to cry in agony. In that moment you will feel how important are the elements of theater and how important to know when to use those elements. Then the narrator came out. She started with a chant. It is a chant where you will feel the sufferings of the people in that story. The she slowly came to silent. Her eyes looked at the other character. Then she starts narrating again. Those spaces make the audience comprehend and feel the story of that performance. The performance ended with a narration: â€Å"And this is the start of the epic of mankind†. It is really effective. You will not feel boring when watching that show. Indeed it gives a true example on the right usage of the elements. In fact it is the right timing on the usage of those elements that makes the delivery of the story effective. One thing also that makes the text more effective is the addition of dynamics upon delivery. In theater or any performance, even in music, a loud sound is much appreciated when comes after a silence. In vice versa, a silence is much appreciated when comes after a loud sound. That’s dynamics; the rise and fall of sound of the tone of sound or movements. Another performance I saw was the legend of a falls in one country. On near-the-end scene the Raja ran to catch the woman. To emphasize the running scene, the artist act as if running by stamping their feet in a slowly rising momentum. Then when the time comes where the woman was almost caught by the Raja, the Raja jump for her and then suddenly they were in slow motion. There were times when the Raja almost hold the hand of the woman but unfortunately loose the grip. The audience that time really screams for the woman. They were as if the ones being caught. Well, that was an effective delivery. Dynamics makes the audience follow through the flow of the story. I have also an experience when I watch a theater performance where some of the usage of the text were ineffective due to the wrong timing and the often use of the style. In theater, when an image is already established, do not repeat the acting or the image. It will only give a boring performance and will ruin the impact of the show. It was a performance of a great novel and somewhat on one part of the story they improvise the delivery of the story. They make it a comedy by dancing with the new novelty songs which makes it more comedy. But they were able to leave hole on that scene. They repeated the style trice and that makes the whole scene corny and ineffective. In that experience I learn that due to the fact that there are only few elements of theater, the artist should be responsible in making choices in what to deliver. The elements of theater make the performance. It is like a textile that is made up of many fibers. It is threaded in different variations to come up with a different style. It is like eating that when you often eat the most delicious food it will no longer become delicious in someday. Variation makes the art alive; particularly the theater. Some of the artists who are concentrating on contemporary theater question the traditional use of the elements. Well, some of the traditional type of theater uses the elements ineffectively. Their delivery makes the performance boring. Before, traditional type of theater uses only single variation. When it’s a play, it’s only a play. The limited variation of the style makes it somewhat dead. We cannot deny the fact that we are living in the new generation. The people are developing and thus the likes of the people develop too. In this generation, a typical type of theater performance might be ineffective. It is more beautiful to explore more on theater. It is like an experiment. The audience needs from time to time new style of performance. One Artistic Director ones said when they were exploring on the possible images of a new production that they are planning: â€Å"Our work must be like of that effective commercial on television; it gives new performance and taste†. Well, I agree with him. Theater art is a growing art. Thus when you are stuck with your old style of art, someday your art will vanish. He was trying to imply that from time to time art must be updated. It does not mean that the performance will also be futuristic since we are now living in the future. What it means it that we will not rely on one form of style in theater arts. There is a theater arts group I knew that no longer exist. Their art die. One reason for that is they did not adopt or explore more on their art forms and rely only on the traditional ones. They also did not explore more on the variations of the elements of theater arts. One example of their art performance is the typical play where mainly their artist use the elements of theater but one thing is lacking, the timing of when to used those elements. Another element of theater is the technical aspect; the lights and sounds. They are useful because it gives life to the performance. The lights make the scene realistic and the sounds add more life to the scene. In one performance o Cirque de sole lights and sounds play a vital role in emphasizing the scenes. There were instances where the lights make the scene as if the scene is in the sky where the falling angel was seen. The angel looks as if it is really falling due to the enhancement made by the lights and the music makes gives more emotion on the scene. Many artists nowadays give emphasis on theater arts. Some feel it boring but many say that it is more difficult than film. I agree because in film an artist has several chances in revising his/her images and when the artist commits a mistake, there is a chance to correct it whereas in theater, there is no room for mistakes during performance. Once a mistake is committed, it will not be corrected anymore. It will be inculcated in the minds of the audience thus one director of a theater company says: â€Å"commit mistakes with confidence†. That means that when you commit a mistake; make it appear to the audience that it is part of the performance. In general the elements and the right timing of using them make a performance beautiful. Work cited: Theater (2007). msn Encarta. Retrieved April 30, 2007 from http://encarta. msn. com/encyclopedia_761553217/Theater. html Integrated Performing Arts Guild. Retrieved April 30, 2007 from http://www. msuiit. edu. ph/ipag/

Saturday, October 26, 2019

Troubles with Tanning Essay examples -- Health, Cancer

People all over the world have always tanned. Over the past decade, artificial tanning has become much more popular, especially with teenage girls and younger women. More tanning salons have been built and there are more tanning companies than ever. Of course, naturally tanning is still just as popular. What some people don't realize are the actual effects of tanning. It can cause many medical problems. Instead of tanning, people should think about the dangers they are putting their body through and why they are even tanning in the first place.   While the sun does have some benefits, too much of it can be disastrous and detrimental to someone's health. Most people know that it is bad for them, but they continue to do it anyways. There are many problems with tanning. For example, it can cause skin cancer, it is detrimental to people's health, it can be expensive, and it can cause the aging process to accelerate. According to the U.S. Food and Drug Administration, tanning can cause many different forms of skin cancer, some of which can be fatal. The two main types of skin cancer are melanoma and non-melanoma. Melanoma is much more dangerous than non-melanoma. If it isn't found early enough, it can be fatal. Non-melanomas are benign. People should be careful if skin cancer is dominant in earlier generation of their family, because the are more likely to inherit it. Skin cancer is caused by overexposure to ultraviolet rays. It causes skin cells to grow abnormally, which then causes melanomas or non-melanomas. It can also cause the immune system to become weak, then it can't help fight off the different cancer cells. If skin cancer is caught, it can be treated. Some symptoms are changes on the surface of the skin, such as size and co... ...gh they may like the way that their skin is tanned now, in the future it could cost them big amounts of money to fix or irreparable damage to their skin. Tanning is not justifiable in the long run. If people take the time to protect their skin, it will be extremely beneficial to them.   Works Cited Gandini, Sara, Philippe Autier, and Mathieu Boniol. "Reviews On Sun Exposure And Artificial Light And Melanoma." Progress In Biophysics & Molecular Biology 107.3 (2011): 362-366. Academic Search Premier. Web. 6 Dec. 2011. "Tanning." U S Food and Drug Administration Home Page. Web. 06 Dec. 2011. "Skin Cancer Treatment (PDQ ®) - National Cancer Institute." Comprehensive Cancer Information - National Cancer Institute. Web. 06 Dec. 2011 Touhig, Sion. 2007. Photograph. San Diego. "Jergens ® Natural Glow Moisturizers." Jergens ® Skincare Products. Web. 07 Dec.

Thursday, October 24, 2019

Raisin in the Sun Essay -- Literary Analysis, Lorraine Hansberry

Lorraine Hansberry in her play, â€Å"Raisin in the Sun†, attempted to explain the feelings of the average African American Male in the 1940s. This persona, which is portrayed in the character Walter, had experienced a severe feeling of depression and hopelessness. In order to understand this source of grievance, one must relate back to the Great Migration and the dreams it promised and the reasons why many African Americans sought to move to the North. A desire to achieve freedom from racial injustices and poverty was the prime factor that encouraged Blacks to abandon the south. However, these dreams where soon crushed as African American noticed that Northern whites had still maintained unequal segregation and where as stumbling block to Black advancement. The consequences of a â€Å"dream deferred†, as Langston Hughes called it, was dependency on others, alcohol addiction, as well as dysfunctional families. The Great Migration, which lasted from 1910 to 1930, was the first mass movement of African Americans from the South to the North. There was one main factor that led to new job opportunities which attracted many African Americans to industrialized cites in the North. The occurrence of World War I in Europe had increased U.S. factories and factory productions as European nations, involved in the war, depended on the United States to replenish their supplies. Likewise, the war decreased laborers in the United States as it abridged the migration of many European immigrants to the U.S. as well as toke many citizens as soldiers which caused a massive vacancy in the work field. Philip Bonner, from the University of the Witwatersrand, explained this phenomena as he said, â€Å"It was only the outbreak of the first World War cutting off the flo... ...hol abuse worked as a catalyst to further ruin African Americans and destroyed their families. A black mark in America History was the persecution and discrimination of African Americans. The dreams of freedom from racial discrimination and hopes of attaining promising job opportunities were futile and the Great Migration was just the relocation of Blacks to further segregation and racial injustices. Limitations of good paying jobs as well as excessive rent prices compelled most African Americans to abandon all hope of raising their financial and social status. Walter Younger was a true depiction of a defeated Black man who unsatisfied with his life sought redemption through consuming alcohol. Depression and lack of hope were the two ingredients that led to the failure of African American marriages and the conversion of optimistic men into vagabonds. Raisin in the Sun Essay -- Literary Analysis, Lorraine Hansberry Lorraine Hansberry in her play, â€Å"Raisin in the Sun†, attempted to explain the feelings of the average African American Male in the 1940s. This persona, which is portrayed in the character Walter, had experienced a severe feeling of depression and hopelessness. In order to understand this source of grievance, one must relate back to the Great Migration and the dreams it promised and the reasons why many African Americans sought to move to the North. A desire to achieve freedom from racial injustices and poverty was the prime factor that encouraged Blacks to abandon the south. However, these dreams where soon crushed as African American noticed that Northern whites had still maintained unequal segregation and where as stumbling block to Black advancement. The consequences of a â€Å"dream deferred†, as Langston Hughes called it, was dependency on others, alcohol addiction, as well as dysfunctional families. The Great Migration, which lasted from 1910 to 1930, was the first mass movement of African Americans from the South to the North. There was one main factor that led to new job opportunities which attracted many African Americans to industrialized cites in the North. The occurrence of World War I in Europe had increased U.S. factories and factory productions as European nations, involved in the war, depended on the United States to replenish their supplies. Likewise, the war decreased laborers in the United States as it abridged the migration of many European immigrants to the U.S. as well as toke many citizens as soldiers which caused a massive vacancy in the work field. Philip Bonner, from the University of the Witwatersrand, explained this phenomena as he said, â€Å"It was only the outbreak of the first World War cutting off the flo... ...hol abuse worked as a catalyst to further ruin African Americans and destroyed their families. A black mark in America History was the persecution and discrimination of African Americans. The dreams of freedom from racial discrimination and hopes of attaining promising job opportunities were futile and the Great Migration was just the relocation of Blacks to further segregation and racial injustices. Limitations of good paying jobs as well as excessive rent prices compelled most African Americans to abandon all hope of raising their financial and social status. Walter Younger was a true depiction of a defeated Black man who unsatisfied with his life sought redemption through consuming alcohol. Depression and lack of hope were the two ingredients that led to the failure of African American marriages and the conversion of optimistic men into vagabonds.

Wednesday, October 23, 2019

Chapter 12: Setting Product Strategy

Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. undermine b. meet c. capture d. compete with e. comprehend Answer: bPage: 318Difficulty: EasyAACSB: Reflective Thinking 2. The customer will judge the offering by three basis elements: ________, services mix and quality, and price. a. performance b. salespeople c. price d. product features and quality e. none of the above Answer: dPage: 318Difficulty: EasyAACSB: Analytic Skills 3.The five product levels constitute a ________. At each level more customer value is added. a. customer-augmented product b. customer consumption system c. customer value-hierarchy d. customer-perceived value e. customer hierarchy Answer: cPage: 318Difficulty: Medium4. When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product. a. consumption system b. expected c. potential d. augmented e. basic Answer: cPage: 318Difficulty: HardAACSB: Analytic Skills5. The way the user performs the tasks of getting and using products and related services is the user’s total ________. a. consumption system b. consumable system c. consistent use system d. augmented system e. none of the above Answer: aPage: 319Difficulty: Medium6. Marketers have traditionally classified products on the basis of three characteristics: ________, tangibili ty, and use. a. customer value hierarchy b. expected c. augmented d. durability e. none of the above Answer: dPage: 319Difficulty: HardAACSB: Analytic Skills7. ________ are tangible goods that normally survive many uses. a. Nondurable goods . Durable goods c. Services d. Consumption systems e. Potential products Answer: bPage: 319Difficulty: MediumAACSB: Analytic Skills8. Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference. a. nondurable goods b. durable goods c. services d. consumption systems e. potential products Answer: aPage: 319Difficulty: Medium9. The consumer usually purchases ________ frequently, immediately, and with a minimum of effort. a. specialty goods b. shopping goods c. â€Å"must haves† goods . personal goods e. convenience goods Answer: ePage: 320Difficulty: MediumAACSB: Analytic Skills10. It was sunny when Jenny went to clas s, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________. a. impulse good b. staple c. homogeneous shopping good d. emergency good e. heterogeneous shopping good Answer: dPage: 320Difficulty: MediumAACSB: Analytic Skills11. ________ are similar in quality but different enough in price to justify shopping comparisons. . Emergency goods b. Homogeneous shopping goods c. Heterogeneous shopping goods d. Specialty goods e. Impulse goods Answer: bPage: 320Difficulty: MediumAACSB: Reflective Thinking12. Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a. specialty goods b. unsought goods c. heterogeneous shopping goods d. homogeneous shopping goods e. none of the above Answer: bPage: 320Difficulty: HardAACSB: Reflective Thinking13.Industrial goods can be classified as ________, capital items, or suppliers and business services based on their costliness and how they enter the production process. a. service components b. subassemblies c. pieces and parts d. specialty goods e. materials and parts Answer: ePage: 320Difficulty: MediumAACSB: Analytic Skills14. ________ are the major factors influencing the selection of suppliers for natural products. a. Price and delivery reliability b. Product features and customization c. Price and customization d. Delivery reliability and product features e. Customization and delivery reliabilityAnswer: aPage: 321Difficulty: Medium15. Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations and ________. a. natural products b. component materials c. operating supplies d. equipment e. none of the above Answer: dPage: 321Difficulty: EasyAACSB: Reflective Thinking16. Supplies and b usiness services are short-term goods and services that facilitate ________ or managing the finished product. a. inspecting b. developing c. building d. creating e. none of the above Answer: bPage: 321Difficulty: EasyAACSB: Reflective Thinking17. Many products can be differentiated in terms of their ________,—size, shape, or physical structure. a. form b. performance quality c. conformance quality d. reliability e. design Answer: aPage: 321Difficulty: EasyAACSB: Analytic Skills18. Most products can be offered with varying ________ that supplement its basic function. a. reliability b. conformance qualities c. features d. forms e. none of the above Answer: cPage: 322Difficulty: EasyAACSB: Reflective Thinking19. ________ is the ability of a company to prepare on a mass basis individually designed products, services, programs, and communications. . Mass customization b. Feature fatigue c. Performance quality d. Conformance quality e. Repairability Answer: aPage: 322Difficulty: Me diumAACSB: Analytic Skills20. ________ is the level at which the product’s primary characteristics operate. a. Design b. Conformance quality c. Reparability d. Performance quality e. Durability Answer: dPage: 322Difficulty: Easy21. Buyers expect products to have a high ________, which is the degree to which all the produced units are identical and meet the promised specifications. a. durability b. reliability c. conformance quality d. form e. performance quality Answer: cPage: 323Difficulty: MediumAACSB: Analytic Skills22. ________ describes the product’s look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy. a. Design b. Style c. Durability d. Conformance e. None of the above Answer: bPage: 323Difficulty: EasyAACSB: Analytic Skills23. Ideal ________ would exist if users could fix the product themselves with little cost in money or time. a. durability b. reliability c. style d. design e. repairability Answer: ePage: 323Di fficulty: MediumAACSB: Reflective Thinking24. In increasingly fast-paced markets, price and technology are not enough. _______ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements. a. Services b. Performance c. Reliability d. Style e. Design Answer: ePage: 325Difficulty: HardAACSB: Reflective Thinking25. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair. . customer limiting b. customer orders c. niche marketing d. customer training e. customer marketing Answer: dPage: 326Difficulty: HardAACSB: Analytic Skills26. Delivery refers to how well the product or service is brought to the customer. It includes speed, ___ _____, and care throughout the delivery process. a. length of time for delivery b. type of delivery services c. attributes d. completeness e. accuracy Answer: ePage: 326Difficulty: EasyAACSB: Analytic Skills27. ________ refers to training the customer’s employees to use the vendor’s equipment properly and efficiently. a. Customer training . Internal marketing c. Client marketing d. Customer relationships e. Technical training Answer: aPage: 326Difficulty: Easy28. ________ refers to data, information systems, and advice services that the seller offers to their buyers. a. Sales force relationships b. Customer relationships c. Internal marketing d. Customer training e. Customer consulting Answer: ePage: 326Difficulty: EasyAACSB: Analytic Skills29. Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices. a. delivery b. ordering ease c. ase of installation d. customer consult ing e. repairability Answer: cPage: 326Difficulty: HardAACSB: Reflective Thinking30. ________ describes the service program for helping customers keep purchased products in good working order. a. Returns b. Ordering ease c. Installation d. Maintenance and repair e. Delivery Answer: dPage: 327Difficulty: MediumAACSB: Reflective Thinking31. Improved handling or storage, better packaging, and improved transportation and forward logistics are methods for reducing ________. a. installation b. uncontrollable returns c. controllable returns d. product families e. ustomer consulting Answer: cPage: 328Difficulty: MediumAACSB: Reflective Thinking32. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. a. product type b. product class c. need family d. product variant e. product line Answer: eP age: 328Difficulty: Medium33. A(n) ________ is defined as a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute. . stockkeeping unit b. UPC (uniform product code) c. stock unit d. product type e. none of the above Answer: aPage: 328Difficulty: HardAACSB: Analytic Skills34. A ________ is the set of all products and items a particular seller offers for sale. a. product line b. product mix c. family of products d. product system e. product class Answer: bPage: 328Difficulty: EasyAACSB: Analytic Skills35. The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. a. onsistency b. depth c. width d. length e. composition Answer: aPage: 329Difficulty: Hard36. The ________ of the product mix refers to the total number of items in the mix. a. width b. length c. depth d. consistency e. height Answer: bPage: 329Difficulty: MediumAACSB: Analytic Skills37. In offering a product line, companies normally develop a ________ and modules that can be added to meet different customer requirements. a. convenience item b. â€Å"best selling† item c. staple item d. product e. basic platform Answer: ePage: 329Difficulty: Medium AACSB: Reflective Thinking 8. The ________ of a product mix refers to how many variants are offered of each product in the line. a. width b. length c. depth d. consistency e. height Answer: cPage: 329Difficulty: MediumAACSB: Analytic Skills39. A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________. a. core product b. shopping goods c. staples d. specialties e. convenience items Answer: bPage: 330Difficulty: MediumAACSB: Analytic Skills 40.The main point in segmenting products into different classes is that companies should recognize that these items ________ in the potential for being priced higher or advertised more as ways to increase sales, margins, or both. a. differ b. are more elastic c. are less elastic d. respond to advertising differently e. none of the above Answer: aPage: 330Difficulty: EasyAACSB: Reflective Thinking 41. A benefit of product mapping is that it identifies ________. a. market matrices b. target markets c. market segments d. consumers e. none of the above Answer: cPage: 330Difficulty: HardAACSB: Reflective Thinking 2. Product-line analysis provides information for two key decision areas—product-line length and ________. a. product-length new items b. product-mix pricing c. product pricing d. popular pricing e. none of the above Answer: bPage: 331Difficulty: Hard43. ________ occurs when a company lengthens its product line beyond its current range. a. Market reach b. Product reach c. Product adaptations d. Line shrinking e. Line stretching Answer: ePage: 331Difficulty: EasyAACSB: Analytic Skills 44. When a company positioned in the â€Å"middle† market introduces a lower-priced product line, this is an example of ________. . product-line length b. up-market stretch c. down-market stretch d. maintenance e. none of the above Answer: cPage: 331Difficulty: EasyAACSB: Analytic Skills 45. Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand’s quality image. a. up-market b. two ways c. one way d. down-market e. none of the above Answer: dPage: 333Difficulty: Medium 46. Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers. a. up-market stretch . down-market stretch c. service-market stretch d. consulting-model stretch e. obsolescence strategy Answer: aPage: 333Difficulty: MediumAACSB: Reflective Thinking47. A product line can also be lengthened by adding more items within the present range. There are several motives for line filling: ________, trying to satisfy dealers who complain about lost sales because of missing items in the line, trying to utilize excess capacity, and others. a. responding to senior management wishes b. responding to consumer wishes c. reaching for incremental profits d. eaching for incremental capacity e. responding to sales-force demands Answer: cPage: 334Difficulty: Hard 48. If line filling is overdone, it could result in ________ and customer confusion. a. sales paralysis b. manufacturing inefficiencies c. self-cannibalization d. self-sacrifice e. none of the above Answer: cPage: 334Difficulty: EasyAACSB: Reflective Thinking 49. Price-setting logic must be modified when the product is part of a product mix. In that case, the firm searches for a set of prices that ________ profits on the total mix. a. are ineffective on total b. ave no effect on total c. maximize d. minimize e. capitalize upon Answer: cPage: 335Difficulty: EasyAACSB: Analytic Skills 50. Companies norma lly develop product lines rather than single products and require sellers to establish ________ quality differences between price steps within the line. a. imaginary b. actual c. perceived d. monetary e. none of the above Answer: cPage: 335Difficulty: MediumAACSB: Reflective Thinking51. Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee. a. pure bundling b. pure pricing c. mixed pricing . captive pricing e. two-part pricing Answer: ePage: 336Difficulty: EasyAACSB: Analytic Skills 52. In ________, the seller offers goods both individually and in bundles and often charges less for the â€Å"bundle† than for the individual products. a. pirating pricing b. captive pricing c. two-part pricing d. pure bundling e. mixed bundling Answer: ePage: 336Difficulty: MediumAACSB: Analytic Skills 53. The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved. a. branding synergy b. increas ed advertising dollars c. ultiple brands d. bundled package e. none of the above Answer: cPage: 337Difficulty: HardAACSB: Reflective Thinking54. The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. a. co-branding b. primary service features c. values d. perceptions e. pricing Answer: aPage: 337Difficulty: MediumAACSB: Reflective Thinking 55. _______ is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products. a. Component branding b. Ingredient branding c. Advertising branding d. Sales branding e. None of the above Answer: bPage: 337Difficulty: HardAACSB: Analytic Skills 56. We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________. a. retailer package b. design package c. shipping package d. consumer package e. one of the above Answer: cPage: 339Difficulty: MediumAACSB: Analytic Skills57. Various factors have contributed to the growing use of packaging as a marketing tool and include all of the following EXCEPT ________. a. self-service b. consumer affluence c. consumer influence d. company and brand images e. innovation opportunities Answer: cPage: 339Difficulty: HardAACSB: Reflective Thinking 58. ________ are formal statements of expected product performance by the manufacturer. a. Insurance b. Warranties c. Guarantees d. Reputation e. Marketing statements Answer: bPage: 341Difficulty: MediumAACSB: Analytic Skills9. Many sellers offer either general or specific guarantees. Guarantees reduce the buyer’s ________ risk. a. actual b. perceived c. real d. implied e. stated Answer: bPage: 342Difficulty: EasyAACSB: Reflective Thinking 60. Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product’s quality is ________ to competition. a. not known b. different c. inferior d. equivalent e. superior Answer: ePage: 342Difficulty: MediumAACSB: Reflective Thinking True/False 61. Product is the key element in the market offering.Answer: TruePage: 317Difficulty: EasyAACSB: Reflective Thinking 62. A product is anything that can be offered to a market to satisfy a want or need. Answer: TruePage: 318Difficulty: MediumAACSB: Reflective Thinking 63. In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value. Answer: FalsePage: 318Difficulty: MediumAACSB: Analytic Skills 64. The customer-value hierarchy consists of the basic product, core benefit, expected product, augmented product, and the consumption system. Ans wer: FalsePage: 318Difficulty: MediumAACSB: Analytic Skills 65.Marketers have traditionally classified products on the basis of characteristics such as durability, tangibility, and use. Answer: TruePage: 319Difficulty: Medium 66. Durable products normally require more personal selling and service and more seller guarantees than nondurable goods. Answer: TruePages: 319–320Difficulty: MediumAACSB: Reflective Thinking 67. Because they are intangible, durable goods normally require more quality control, supplier credibility, and adaptability than either services or nondurable goods. Answer: FalsePage: 320Difficulty: Medium 68. Carlos always buys bread and milk when he goes grocery shopping.In this case, bread and milk are examples o f impulse goods. Answer: FalsePage: 320Difficulty: MediumAACSB: Analytic Skills 69. A Maserati sports car is considered a specialty good because interested buyers will travel far to buy one. Answer: TruePage: 320Difficulty: MediumAACSB: Analytic Skill s 70. The homogeneity of natural materials limits the amount of demand-creation activity that producers undertake. Answer: TruePage: 321Difficulty: Medium 71. Capital items are long-lasting goods that facilitate developing or managing the finished products. Answer: TruePage: 321Difficulty: MediumAACSB: Analytic Skills 72.Supplies can be classified as two kinds: maintenance and repair items and operating supplies. Answer: TruePage: 321Difficulty: MediumAACSB: Analytic Skills 73. To be branded, physical products must be differentiated. Answer: TruePage: 321Difficulty: Easy 74. To avoid â€Å"feature fatigue,† companies must be careful to prioritize those features that are included and find unobtrusive ways to provide information about how consumers can use and benefit from the feature. Answer: TruePage: 322Difficulty: MediumAACSB: Reflective Thinking 75. Firms should design the highest performance level possible for their products.Answer: FalsePage: 322Difficulty: MediumAACSB: Reflective Thinking 76. As a selling point, durability commands a particularly high pricing premium, especially for products that are subject to rapid technological obsolescence, as are personal computers and video cameras. Answer: FalsePage: 323Difficulty: HardAACSB: Reflective Thinking 77. Design can shift consumer perceptions to make brand experiences more rewarding. Answer: TruePage: 325Difficulty: Medium 78. If the physical product cannot be easily differentiated, the key to competitive advantage lies in the pricing of the related â€Å"services† provided by the manufacturer.Answer: FalsePage: 326Difficulty: HardAACSB: Reflective Thinking 79. Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products. Answer: TruePage: 326Difficulty: MediumAACSB: Analytic Skills 80. The cost of processing a return can be significantly greater than that of an outbound shipment. Answer: TruePage: 327Difficulty: HardAAC SB: Analytic Skills 81. The product hierarchy stretches from basic needs to particular items that satisfy those needs. Answer: TruePage: 328Difficulty: MediumAACSB: Reflective Thinking 82.A product system is a group of diverse but related items that function in a compatible manner and includes the product mix and product assortment. Answer: FalsePage: 328Difficulty: MediumAACSB: Analytic Skills 83. The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business. Answer: TruePage: 329Difficulty: MediumAACSB: Analytic Skills 84. Factors that influence product-line length do NOT include company objectives or management aspirations. Answer: FalsePage: 331Difficulty: HardAACSB: Reflective Thinking 85.Every company’s product line covers a certain part of the total possible range of products and consumer levels. Answer: TruePage: 331Difficulty: Hard 86. Companies in the â€Å"middle market† should never attempt to stretch their li ne in both directions. Answer: FalsePage: 333Difficulty: MediumAACSB: Reflective Thinking 87. Line filling, if overdone, may result in self-cannibalization and increased customer loyalty. Answer: FalsePage: 334Difficulty: MediumAACSB: Analytic Skills 88. In the rapidly changing market of today’s world, product lines must be continuously updated or modernized.Answer: TruePage: 334Difficulty: MediumAACSB: Reflective Thinking 89. Price-setting logic must be modified when the product is part of a product mix. Answer: TruePage: 335Difficulty: EasyAACSB: Reflective Thinking 90. Companies normally develop product lines rather than a single product and introduce price steps such as a â€Å"low-,† â€Å"average-,† and â€Å"high-† priced computer system. Answer: TruePage: 335Difficulty: Medium 91. Manufacturers of systems such as razors and ink jet printers use a system of pricing called â€Å"two-part pricing†Ã¢â‚¬â€one price for the disposable products a nd another for the â€Å"hardware. † Answer: FalsePage: 336Difficulty: Hard 2. A pricing system in which there is a â€Å"fixed† fee and then a variable â€Å"usage† fee is called bundling. Answer: FalsePage: 336Difficulty: HardAACSB: Analytic Skills 93. Pure bundling occurs when a firm offers goods both individually and in bundles. Answer: FalsePage: 336Difficulty: MediumAACSB: Analytic Skills 94. Co-branding is when two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion. Answer: TruePage: 337Difficulty: MediumAACSB: Analytic Skills 95. Ingredient branding can take on a form called â€Å"self-branding† in which the company advertises its own branded ingredients.Answer: TruePage: 338Difficulty: MediumAACSB: Analytic Skills 96. Packaging is all the activities of designing and producing the container for a product. Answer: TruePage: 339Difficulty: EasyAACSB: Analytic Skills 97. Labels can identify t he product and must contain legal statements that under various Federal laws cannot be misleading, false, or deceptive. Answer: TruePage: 341Difficulty: MediumAACSB: Reflective Thinking 98. Warranties are formal statements of expected product performance by the manufacturer. Answer: TruePage: 341Difficulty: EasyAACSB: Analytic Skills 99.A guarantee’s greatest contribution to a product’s success is that it decreases the buyer’s perceived risk in the purchase of the product. Answer: TruePage: 342Difficulty: HardAACSB: Reflective Thinking 100. Guarantees are most effective when the product is well known and/or similar in performance to other brands in the market. Answer: FalsePage: 342Difficulty: HardAACSB: Reflective Thinking Essay 101. In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the â€Å"customer-value hierarchy† and identify the five levels of product contained ithin.Suggest ed Answer: Each layer adds more customer value, and the five levels are: (1) the core benefit—the service or benefit the customer is really buying; (2) the basic product—the actual product that provides the core benefit; (3) expected product—a set of attributes and conditions buyers normally expect when they purchase the product; (4) the augmented product—the marketer exceeds customer expectations; and (5) the potential product—which encompasses all the possible augmentations and transformations the product or offering might undergo in the future.These five elements constitute the buyers’ consumption system. Page: 318Difficulty: EasyAACSB: Analytic Skills 102. The vast array of products that consumers buy can be classified on the basis of shopping habits and are broken down into four main areas. List these four main classifications of consumer goods and explain what elements are included within.Suggested Answer: The four main areas are: (1) Convenience goods are bought frequently, immediately, and with a minimum of effort; (2) shopping goods are goods that the consumer characteristically compares on such bases as suitability, quality, price, and style; (3) specialty goods have unique characteristics or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort; and (4) unsought goods are those goods that the consumer does not know about or does not normally think of buying.Page: 320Difficulty: MediumAACSB: Analytic Skills 103. Industrial goods can be classified in terms of how they enter the production process and their relative costliness. Identify the three groups of industrial goods. Suggested Answer: The three groups of industrial goods include: (1) Materials and parts are goods that enter the manufacturer’s product completely. Raw materials (farm and natural products) and manufactured aterials and parts (component materials and component parts) compose this group; (2) Capital items are long-lasting goods that facilitate developing or managing the finished product, such as machinery (installations and equipment); and (3) Supplies and business services are short-term goods and services that facilitate developing or managing the finished product; maintenance and repair and operating supplies are included here. Business supplies include advisory services and other â€Å"services† necessary for the ongoing operation of the business.Pages: 320–321Difficulty: Hard 104. When differentiated, products can then be branded. List the possible ways that physical products can be differentiated. Suggested Answer: Products can be differentiated according to form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. Pages: 321–323Difficulty: EasyAACSB: Reflective Thinking 105. When a physical product cannot easily be differentiated, the key to competitive success may li e in adding valued services and improving quality.Identify and discuss the six main service differentiators. Suggested Answer: The six main service differentiators are (1) ordering ease, (2) delivery, (3) installation, (4) customer training, (5) customer consulting, and (6) maintenance and repair. Pages: 326–327Difficulty: MediumAACSB: Analytic Skills 106. Explain the concepts of product-line width, length, depth, and consistency. Suggested Answer: The width of a product mix refers to how many different product lines the company carries.The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line and is determined by dividing the total number of items by the number of lines. The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Page: 329Difficulty: H ardAACSB: Analytic Skills 107. Explain the concept of line stretching and the three uses for it.Suggested Answer: Line stretching occurs when a company lengthens its product line beyond its current range. It includes down-market stretch (introduce a lower-priced line), up-market stretch (introduce an upscale line), or two-way stretch (introduce both an upscale line and a down-scale line). Pages: 331–333Difficulty: HardAACSB: Analytic Skills 108. Product-mix pricing can involve a number of pricing strategies for the brand manager. List each of these strategies and briefly define each.Suggested Answer: There are six situations involving product-mix pricing: (1) product-line pricing—low-, medium-, and high-priced products within the same line, such as different priced ties; (2) optional-feature pricing —charging for â€Å"extra† features, such as leather seats in a car; (3) captive-product pricing—when the â€Å"user† has no choice but to use t he high-priced â€Å"disposable† products that make the entire product work (for example, ink cartridges for printers); (4) two-part pricing—consisting of a fixed fee and a variable usage fee (cell phone usage); (5) by-product pricing—the price of the by-products of goods being used for other purposes (oil refining for example); and (6) product-bundling pricing—pure bundling when the firm offers its products only as a bundle, or mixed bundling when the firm offers its products as a â€Å"bundle† and/or individually. Pages: 335–337Difficulty: Hard 109. Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events.Suggested Answer: Self-service—an increasing number of products are being sold without any personal interaction, on a self-service basis. Consumer affluence —rising consumer affluence means consumers are willing to pay a little more for convenience, appearance, dependability, and prestige of better packages. Company and brand image—packages contribute to instant recognition of the company or brand. Innovation opportunity—innovative packaging can bring large benefits to consumers and profits to producers. Page: 339Difficulty: HardAACSB: Reflective Thinking 110. Sellers must label their products. Labels serve many purposes beyond just â€Å"naming† the product.List the additional services provided by a product’s label. Suggested Answer: A label identifies the product; a label might also grade the product; a label might describe the product; and the label might promote the product. A label may contain information required by law. Page: 340Difficulty: MediumAACSB: Reflective Thinking APPLICATION QUESTIONS Multiple Choice 111. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow them to walk unobstruc ted. This is an example of what level in the consumer-value hierarchy? a. Pure tangible good b. Basic product c. Augmented product d. Potential product e.Consumption system Answer: bPage: 318Difficulty: EasyAACSB: Analytic Skills 112. How a consumer shops for organic foods and how they use and dispose of the product is part of the consumers’ _________ that is important for marketers to consider. a. basic product system. b. customer value system c. potential system d. consumption system e. none of the above Answer: dPage: 319Difficulty: Medium 113. The sellers of ________ goods carry a wide assortment to satisfy individual tastes and must have well-trained salespeople to inform and advise customers. Examples include automobile dealers, furniture stores, and insurance services. a. unsought shopping goods . specialty shopping goods c. homogeneous shopping goods d. heterogeneous shopping goods e. none of the above Answer: dPage: 320Difficulty: MediumAACSB: Analytic Skills114. ___ _____ are major purchases and are usually bought directly from the producer with the typical sale preceded by long negotiation periods. a. Raw materials b. Materials and parts c. Business services d. Capital goods e. Installations Answer: ePage: 321Difficulty: MediumAACSB: Analytic Skills 115. Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes.When a consumer purchases a mountain bike costing $1,000, she/he expects the bike to perform to specifications and to have a high _________ meeting the promised specifications. a. features b. durability c. conformance quality d. performance quality e. reliability Answer: dPage: 322Difficulty: MediumAACSB: Reflective Thinking 116. If the Porsche 911 is designed to accelerate to 60 miles per hour within 10 seconds, and every Porsche 911 coming off the assembly line does this, the model is said to have high ________. a. re liability b. conformance quality c. durability d. repairability e. style Answer: bPage: 323Difficulty: MediumAACSB: Analytic Skills 117.Realizing that although household products is a huge category, taking up an entire supermarket aisle or more, it is an incredibly boring one, the founders of Method Products designed a sleek, uncluttered dish soap container that also carried functional advantages. Method is competing in the crowded market for household products on the basis of superior ________. a. design b. durability c. conformance d. reliability e. performance quality Answer: aPage: 325Difficulty: MediumAACSB: Reflective Thinking 118. When Baxter Medical supplied their hospitals with computer terminals directly linked to Baxter’s ordering system, this was an example of a company differentiating itself versus competition in terms of ________. a. customer relationships b. customer training c. installation d. delivery ease e. ordering ease Answer: ePage: 326Difficulty: HardAA CSB: Reflective Thinking 119.Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging. a. item b. product-type c. need-family d. product-family e. product-line Answer: ePage: 328Difficulty: Hard 120. A consumer products firm manufacturers and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer’s product mix has high ________. a. consistency b. depth c. height d. product assortment e. width Answer: bPage: 329Difficulty: MediumAACSB: Reflective Thinking 121. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines. a. depth b. ength c. consistency d. height e. width Answer: ePage: 329Difficulty: MediumAACSB: Analytic Skills 122. When Jack bought his new laptop, he also bought a laptop bag and a spare power cord through the same retailer . These items are considered to be ________. a. core products b. staples c. convenience items d. specialties e. emergency items Answer: cPage: 330Difficulty: MediumAACSB: Analytic Skills 123. A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called â€Å"serious hiker† is declining and is predicted to decline into the future. The firm decides to enter the â€Å"low-price† segment with its new items.This is an example of a firm’s ________ to reach a new market. a. down-market stretch b. up-market stretch c. two-way stretch d. marketing research e. capitalizing Answer: aPage: 331Difficulty: MediumAACSB: Reflective Thinking 124. Marriott Corporation now contains hotels and motels from the â€Å"budget† end of the consumer spectrum to the â€Å"premium† end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a ________ to reach more consumers and ventures that are more profitable. a. marketing diversification b. two-way stretch c. up-market stretch d. down-market stretch e. cross-stretch Answer: bPage: 333Difficulty: MediumAACSB: Analytic Skills 125.When shopping for tires for your automobile, you notice that the manufacturer you have selected has tires for your car priced low, average, and high, based upon performance and features. This is an example of what type of product-mix pricing? a. Captive-price pricing b. Product-line pricing c. By-product pricing d. Two-part pricing e. Optional-feature pricing Answer: bPage: 335Difficulty: MediumAACSB: Reflective Thinking 126. Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing? a. Mixed bundling b. Pure bundling c. Cross-promotion d. Captive pricing e. None of the above Answer: aPage: 336Difficulty: MediumAACSB: Analytic Skills 127.McDonald’s restaurants inside Super Wal-Mar ts and Starbucks inside Super Targets are examples of ________, whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands. a. cooperative marketing b. co-branding c. retail co-branding d. ingredient branding e. none of the above Answer: cPage: 337Difficulty: MediumAACSB: Reflective Thinking 128. Betty Crocker cake mixes using Hershey syrup in its cake mixes and â€Å"Lunchables† lunch combinations with Taco Bell tacos are examples of what special type of branding? a. Mixed branding b. Ingredient co-branding c. Co-branding d. Self-branding e. None of the above Answer: bPages: 337–338Difficulty: MediumAACSB: Analytic Skills 129.Sales of luxury goods such as perfumes, colognes, and aftershaves depend heavily upon their initial response by the consumer. A well-designed package can create convenience and promotional value. It has been called the â€Å"silent salesman. † Which of the three levels of packaging is this â€Å"silent salesman†? a. Retailer b. Consumer c. Shipping d. Secondary e. Primary Answer: ePage: 339Difficulty: MediumAACSB: Reflective Thinking 130. A new product is advertised on the â€Å"infomercials† as being â€Å"the best cleaner money can buy† and â€Å"if not completely satisfied, return the product for a full refund, including shipping. † The strategy of using a strong guarantee in this instance is sound because ________. a. t is an example of a misleading or false advertising and is illegal b. the product is so superior to competition that there will be no claims for refunds c. it is just â€Å"advertising fluff† and the manufacturer has no intentions of refunding money d. for a product that is not too well known, it is â€Å"good advertising† because the claims will be a small percentage of sales e. for a product that is not too well known it reduces the buyer’s risk in purchasing Answer: ePage: 342Difficulty: Me diumAACSB: Reflective Thinking Short Answer 131. A manufacturer is contemplating introducing a product that is inferior to its competition in its performance, design, and functionality.However, the manufacturer believes that â€Å"good brand marketing† can overcome these shortfalls. Why is this thinking incorrect? Suggested Answer: At the heart of a great brand is a great product, the product is a key element in the market offering. Customers will judge the product (offering) on three basic elements: product features and quality; services mix and quality, and price. Not having a competitive product cannot be overcome by marketing. Pages: 317–318Difficulty: HardAACSB: Reflective Thinking 132. Studying how consumers shop, how they use a particular product or service, and how they dispose of the product when consumed is important for marketers. This information forms the basis of product strategy.First, define the consumption system and second, identify the two upcoming p roduct strategies that are affected by this knowledge. Suggested Answer: This is called the user’s total consumption system, defined as the way the user performs the tasks of getting and using products and related services. This is important because it will contain information useful in the product-augmentation strategy and the potential product strategy. Page: 319Difficulty: Hard 133. You know that marketers have traditionally classified products based on characteristics of durability, tangibility, and use. You also know that each product type has an appropriate marketing-mix strategy attached.In analyzing your company’s products, you decide to list each of these products and the appropriate marketing-mix strategy to understand where your products â€Å"fit. † List these products and their appropriate marketing-mix strategies. Suggested Answer: (1) Nondurable goods—the appropriate strategy is to make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference. (2) Durable goods—tangible goods that normally survive many uses. Durable products normally require more personal selling and service, command a higher margin, and require more seller guarantees. (3) Services—intangible, inseparable, variable, and perishable products. They require more quality control, supplier credibility, and adaptability.Pages: 319–320Difficulty: HardAACSB: Reflective Thinking 134. Convenience goods, products purchased without much thought, can be classified as impulse goods and emergency goods, and this constitutes one of the four classifications of goods based on shopping habits. The purchase of a Mercedes automobile, life insurance, homogeneous shopping goods, and heterogeneous shopping goods are examples of the other classifications. Identify these â€Å"goods† classifications or segments. Suggested Answer: The vast array of goods purchased by consumers can be clas sified as convenience goods, shopping goods (homogeneous and heterogeneous), specialty goods, and unsought goods. Page: 320Difficulty: Easy 135.Industrial-goods classifications based on terms of how the products enter the production process and their relative costs include such segments as materials and parts and capital items. Window cleaning services, consumable office supplies, personal computers, desks, paint, nails, and buckets are included in the classifications of industrial goods. List the other â€Å"classifications† including subclassifications for industrial goods. Suggested Answer: Industrial-goods classifications include material and parts, farm products, natural products, manufactured materials and parts, and component parts. Capital goods include installations and equipment.Supplies and business services include maintenance and repair items, operating supplies, and business advisory services. Pages: 320–321Difficulty: HardAACSB: Analytic Skills 136. In y our position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company’s product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the â€Å"meat† of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?Suggested Answer: The nine ways that physical products can be differentiated are form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. Pages: 321–323Difficulty: MediumAACSB: Analytic Skills 137. You know that your small firm cannot compete with the â€Å"big boys† in terms of price and promotion. Instead, you have decided to â€Å"outdesign† them. What is necessary for this strategy of â€Å"outdesigning themâ⠂¬  to succeed? Suggested Answer: Design offers a potent way to differentiate and position a company’s products and services. Design is the factor that will often give a company its competitive edge. Design is the totality of features that affect how a product looks and functions in terms of customer requirements.The designer must figure out how much to invest in form, feature development, performance, conformance, durability, reliability, reparability, and style. To the company, a well-designed product is one that is easy to manufacture and distribute. To the consumer, a well-designed product is one that is pleasant to look at and easy to open, install, use, repair, and dispose of. Page: 325Difficulty: MediumAACSB: Reflective Thinking 138. As the marketing manager for a product often referred to as a â€Å"commodity,† you know that incremental sales and profits lies not in physical differentiation but in â€Å"service† differentiation. As you compose a memo to your boss regarding the concept of â€Å"service† differentiation, you note the six areas where service differentiation can make a difference.List these six areas for service differentiation. Suggested Answer: The main service differentiators are: ordering ease, delivery, installation, customer training, customer consulting, and maintenance and repair. Pages: 326–327Difficulty: EasyAACSB: Analytic Skills 139. You have been asked to create a product system for your company’s personal digital assistant. Before starting, you must define the term â€Å"product system† to the engineers to enable them to start design and production of the aligned items. Define the concept of a â€Å"product system. † Suggested Answer: A product system is a group of diverse but related items that function in a compatible manner. Page: 328Difficulty: Easy 140.You have been asked to prepare a product-line analysis for your company’s stable of products. Why is it imp ortant for product-line mangers to do a product-line analysis? Suggested Answer: Product-line managers need to know the sales and profits of each item in their line in order to determine which items to build, maintain, harvest, or divest. They also need to understand each product line’s market profile. Page: 329Difficulty: MediumAACSB: Analytic Skills 141. How do the four product-mix dimensions (width, length, depth, and consistency) affect a firm’s product and corporate strategies? Suggested Answer: These four product-mix dimensions permit the company to expand its business in four different ways.First, it can add new product lines, thus widening its product mix. Second, it can lengthen each product line. It can add more product variants to each product line and deepen its product mix. Finally, a company can pursue more product-line consistency. Page: 329Difficulty: MediumAACSB: Reflective Thinking 142. As the newest member of the marketing department, your immediate boss asks you to comment on the company’s proposal to add two new shoes to the company’s middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40. 00 and has as its target market the â€Å"bargain† shopper. The second pair will retail for $ 200. 00 and is targeted at the â€Å"sophisticated shopper. In relation to product-line strategy, what is the company trying to accomplish with these two new items? Suggested Answer: This is an example of the company trying a â€Å"two-way stretch†Ã¢â‚¬â€introducing products at both ends of the consumer market simultaneously. Page: 333Difficulty: MediumAACSB: Analytic Skills143. During a meeting, you were asked by the vice-president of marketing, to comment on the company’s pricing strategy for its products. Recalling your marketing management course in college, your comments define the six situations involving product-mix pricing. List these six product-mix pricing strategie s. Suggested Answer: Product-mix pricing includes product-line pricing, ptional-feature pricing, captive-product pricing, two-part pricing, by-product pricing, and product-bundling pricing. Pages: 335–336Difficulty: Medium 144. Your firm is contemplating a bundling strategy for its line of products. In a memo to your boss, you outline the three guidelines for correctly implementing a building strategy. Suggested Answer: Do not promote individual products in a package as frequently and cheaply as the bundle. Second, limit promotions to a single item in the mix if you still want to promote individual products. Third, if you decide to offer large rebates on individual products, it must be the absolute exception and done with discretion. Page: 337Difficulty: HardAACSB: Analytic Skills 145.As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms â€Å"ingredient brand† a new item. What are some of the requirements for succeeding in ingredient branding? Suggested Answer: First, the consumer must perceive that the ingredient matters to the performance and success of the product. Secondly, consumers must be convinced that not all ingredient brands are the same and that the ingredient is superior. Third, a distinctive symbol or logo must clearly signal to consumers that the host product contains the ingredient. Fourth, a coordinated â€Å"pull† and â€Å"push† program must help consumers understand the importance and advantages of the branded ingredient.Page: 339Difficulty: HardAACSB: Reflective Thinking 146. Your research shows that over 53% of all purchases are made on impulse. As you sit down with your packaging design team, you tell them that the package must communicate many of the sales tasks. List the sales tasks that packaging must now incorporate due to the increase in self-service sales. Suggested Answer: These tasks are: attract attention, describe the produ ct’s features, create consumer confidence, and make a favorable overall impression. Page: 339Difficulty: MediumAACSB: Analytic Skills 147. In discussions with the packaging design team, you note that they do not have a firm design objective for the final package.In an internal memo to your boss, you outline the objectives (both company and consumer orientated) that you wish to see implemented by the design team. List these objectives. Suggested Answer: The objectives of packaging are to identify of the brand; convey descriptive and persuasive information; facilitate product transportation and protection; assist at-home storage; and aid product consumption. Pages: 339–340Difficulty: HardAACSB: Analytic Skills 148. In discussions with the packaging design team, it seems that they are unclear as to what should be included on the final product (consumer package) packaging. You list these objectives in a memo. List these objectives here. Suggested Answer: Labels must first identify the product or brand; the label might also grade the product.The label should describe the product and promote the product; and finally the label must contain all required government information. Pages: 340–341Difficulty: Medium 149. Your service firm is contemplating adding a â€Å"guarantee† component. Members of senior management are unclear as to the marketing advantages of a guarantee. How would you convince members of senior management that a guarantee can provide a marketing advantage? Suggested Answer: Guarantees reduce the buyer’s perceived risk. They suggest that the service/product is of high quality and that the company and its service performance are dependable. Page: 342Difficulty: EasyAACSB: Reflective Thinking 150. As you contemplate the introduction of your company’s newest services, ou think that the offering of a service guarantee would be a â€Å"marketing coup† and completely surprise your competition. You remember tha t your marketing management text stated that guarantees are most effective in two situations. What are these two situations? Suggested Answer: Guarantees are most effective when either the company or the product is not well known, so a â€Å"money-back† guarantee in that case would reduce the buyer’s perceived risk and provide them with confidence in purchasing the product. The second area is when the product/service is superior to competition in quality and performance. Page: 342Difficulty: MediumAACSB: Analytic Skills

Tuesday, October 22, 2019

In the Stern there is a Leaning Body essays

In the Stern there is a Leaning Body essays In the Stern there is a Leaning Body "En la popa hay un cuerpo reclinado" Rene Marques is a famous Puerto Rican author. His work In the Stern there is a Leaning Body, deals with many issues including the role of woman in society and their effect on men. This story examines masculinity, specifically through the eyes of one man. The story is told by both a narrator and the protagonist. The narrator describes what is going on at the present moment and the protagonist relays his thoughts and memories to the reader. These thoughts are interspersed throughout the story, making the work difficult to read and confusing at times. What can be even more confusing for the reader is the absence of names in the story. There are only three main characters and they are the protagonist, his wife, and their son. The story begins in the stern of a boat. There is a body leaning against the stern of the boat and it is not moving. The protagonist is rowing the boat. Immediately, through the thoughts of the protagonist, we begin to learn about his life. We learn that he had a very controlling mother who forced him to become a teacher instead of a writer, which was his life-long desire. And although the protagonist prefers dark-skinned women, his mother tells him that he may only date white women. Once the protagonist receives his teachers diploma, his mother dies and he goes on to marry a white woman that was a favorite of his mothers. He believes that his life will now have meaning, but he soon discovers the contrary. His wife is very demanding and also controls him. She is always complaining and asking for things. She seems to be obsessed with material possessions as she demands that the protagonist buy her a dress, a television, and new curtains for their balcony. The couple have a son but the son is born sick. The mother uses the son to relate to the protagonist that he is not a good ...

Monday, October 21, 2019

Acids and Bases Chemistry Lesson Plan

Acids and Bases Chemistry Lesson Plan Acids, bases, and pH are core chemistry concepts that are introduced in elementary level chemistry or science courses and expanded upon in more advanced courses. This chemistry lesson plan covers essential acids and bases terminology and offers students hands-on experience testing common home chemicals to determine whether they are acids, bases or neutral. Time Required This lesson can be completed in 1-3 hours, depending ​on how in-depth you decide to get. Educational Level This lesson is best-suited for students at the elementary to middle school level. Materials red (purple) cabbagecoffee filtershousehold chemicals with a variety of pH levels. You can use this pH scale for ideas. Good choices include diluted ammonia, laundry detergent, milk, vinegar, water, soft drinks, and lemon juice. You may wish to prepare pH test strips in advance or this may be completed by the students. The simplest way to prepare test strips is to heat red cabbage leaves with a very small amount of water either in a microwave or else over a burner until the leaves are soft. Allow the cabbage to cool and then score the leaves with a knife and press coffee filters onto the cabbage to absorb the juice. Once a filter is completely colored, allow it to dry and then cut it into strips. Acids and Bases Lesson Plan Explain what is meant by acids, bases, and pH. Describe characteristics that are associated with acids and bases. For example, many acids taste tangy. Bases often feel soapy when rubbed between your fingers.List the materials that youve gathered and ask students to predict, based on their familiarity with these substances, whether they are acids, bases or neutral.Explain what is meant by a pH indicator. Red cabbage juice is the indicator used in this project. Describe how the color of the juice changes in response to pH. Demonstrate how to use pH paper to test pH.You can prepare pH solution or strips in advance or make this into a class project. Either way, have students test and record the pH of a variety of household chemicals. Assessment Ideas You may wish to provide an unknown and have students determine approximate pH. Based on the pH, is this an acid or a base? From a list of three chemicals with different pH values and characteristics, ask students to select the identity of the unknown sample.Have students research pH indicators and identify other common household chemicals they might use to test pH instead of using red cabbage juice.Ask students to explain, in their own words, the difference between acids and bases. What is meant by neutral? What does pH measure?

Sunday, October 20, 2019

Sandoval Surname Meaning and Origin

Sandoval Surname Meaning and Origin The Spanish surname Sandoval is a geographical or habitational last name derived from any of the places named Sandoval, in particular, the village of Sandoval de la Reina in the Spanish province of Burgos. The place name Sandoval originated as Sannoval, from the Latin saltus, meaning grove or forest, plus novalis, or newly cleared land. Sandoval is the 55th most common Hispanic surname. Surname origin:Â  Spanish, PortugueseAlternate surname spellings:Â  De Sandoval, Sandobal, De Sandobal, Sandovel Famous People With the Surname Brian Sandoval: Nevada governor.Pablo Sandoval: Giants MLB third baseman.Vicente Sandoval: President of Guatemala in the 1960sManuel Sandoval Vallarta: Mexican physicist, best known for his study of cosmic rays Where Do People With This Surname Live? According to Public Profiler: World Names the majority of individuals with the Sandoval surname live in Argentina, followed by concentrations in the United States, Austria, France, and Switzerland. Public Profiler doesnt include information from all countries, however, including Mexico and Venezuela. Genealogy Resources GeneaNet - Sandoval Records: GeneaNet includes archival records, family trees, and other resources for individuals with the Sandoval surname, with a concentration on records and families from France, Spain, and other European countries.Sandoval Family Genealogy Forum: Search this popular genealogy forum for the Sandoval surname to find others who might be researching your ancestors, or post your own Sandoval query.FamilySearch - Sandoval Genealogy: Find historical records, queries, and lineage-linked family trees posted for the Sandoval surname and its variations. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Saturday, October 19, 2019

Job Satisfaction Dissertation Example | Topics and Well Written Essays - 16500 words

Job Satisfaction - Dissertation Example The level of employee’s job satisfaction is related to his or her expectations towards the job (Porter and Steers; 1973); this depends on many factors such as pay, promotion, or autonomy. For these expectations, each employee has certain preferential values and these preferences vary across different individuals. The above view is supported by Pearson (1991) who had found that when the level of unmet expectations becomes large, there is low job satisfaction level and the probability of negative behaviour and turn over increases. There is no doubt that Job satisfaction is an interesting subject to both, people inside and outside the organisation (Spector 1997); Spector (1997, p.2) looked at job satisfaction as a humanitarian perspective and stated that people deserve fair and respectful treatment. While Ali (1985) looked at job satisfaction as a function of individual and organisational variables, Metle (1997) believed that individual demographic characters are likely to be the sources of variations in job satisfaction. Locke also points out that job satisfaction is related to other phases of the employee’s life. It has been shown to affect positively, towards family, and towards self. Job satisfaction has also been shown to affect positively on the employee’s physical and mental health (Shell & Dunken 2006). Job satisfaction is considered as an important factor for establishing an organisation’s health; the quality of service rendered by an employee is affected by the job satisfaction level of the employees (Fitzgerald et al. 1994). ... ariables on quality services, such as infrastructures and internal relationships, should also be recognised as factors affecting job satisfaction (Crossman and Abou-Zaki 2003). 2.1 Importance of Job satisfaction: In recent times, Job satisfaction has been one of the most significant topics in organisational research. Job satisfaction has a direct relationship with the organisational climate. In view of the fact that satisfied employees create additional positive working environment for organisations, it is worthwhile to do a research on the employee job satisfaction in organisations (Shell & Duncan 2006). On the other hand Okpara (2006) explained that job dissatisfaction leads to negative job attitudes (i.e. absenteeism, poor performance and low productivity), which is supported by Al-Ajmi (2001) and according to him, these negative job attitudes results in low productivity and lesser profits. Moreover, Barrie (2001) has also reported that a lack of personal satisfaction is the reason of quitting the job. Literature show that satisfied workers tend to be self motivated and self motivated behaviours exceed the formal requirements of a job (Schnake 1991; Organ and Revan 1995). In contrast, dissatisfied workers according to Spector (1997) show an increased tendency for counterproductive behaviours (i.e. withdrawals, burnout, and workplace aggression). Moreover Everts (2001) argues that the behaviour of the employees who are not satisfied, may impact negatively on their performance, as well as those around them. According to Whinghter and Blazer (2005) knowledge, understanding and improving job satisfaction can contribute positively towards the organisational goals, so the study of job satisfaction is important because of the following reasons: 1- Reduced Employee

Friday, October 18, 2019

How did the target market change for Holiday Inn Hotels after the Literature review

How did the target market change for Holiday Inn Hotels after the financial crisis amongst hotels in England & Bosnia - Literature review Example Different types of relevant literatures are reviewed for the purpose of attaining some conceptual findings regarding research work. From the perspective of impact of financial crisis in late 2008, Platt, Carper, and McCool (2010) have presented their views. As per the findings of the author, it can analyzed critically that recent financial crisis have been proved quite critical for business organizations operating across the world. The failure of some of the major business organizations has induced different domestic as well as multinational business organizations to change the norms of their business practices and strategies for the purpose of minimizing risks in their business operations2. Kotler, Bowen, and Makens (2011) have presented the theory of strategic change in the market. As per the theory, external environmental factors can be responsible factors for changes in the market place. As per the theory, although the major impact of recession have been seen in the operations of finance sectors organizations, yet still there are some other sectors such as hospitality, manufacturing, and automobile, that hav e been affected quite significantly after the occurrence of this financial slump across the globe 3 In contrast to such findings, Corgel, and Woodworth (2012) have explained the impact of recession over hospitality sector. Authors have argued quite critically that hotel industry is one of the industries which directly relates with other business industries. The recession has affected the patterns and trends followed by different hotel organizations4. In the support of this Shi, White, Zou, and Cavusgil (2010) has elaborated that such crucial differences can be observed in the context of product and service offerings, internal administration, operations, and marketing strategies. Due to shortage of financial resources during the time of recession, hotel organizations have started to be more concerned about refining their

Giza Pyramids Essay Example | Topics and Well Written Essays - 500 words

Giza Pyramids - Essay Example Theories of aliens having built the pyramids at Giza are far-fetched and have not been proved to date. These theories are sometimes advanced by well-known archaeologists like Abdel Gallad, but their theories often are based on conjectures and guesses that are unable to stand the test of rigorous academic work by other historians (Todd, 1993). They are often inspired by the sensational nature of researches that surround the pyramids and the conspiracy theories that surround them, accompanied by talk of the power of the dead pharaoh, which has been well-documented in popular culture through films and stories. There are however, theories that talk of the creation of the pyramids by human hands. Prominent among these is the theory that is put forward by Joseph Davidovits and Margie Morris, who talk of how the very idea of huge rocks having been hauled up could be wrong. They discuss the possibility of slurry being carried up to the heights of the pyramid and then poured into parts of it where it would solidify into the shape that was desirable. This theory tries to address the difficulty of lifting rocks to the incredible heights that the pyramids were constructed at (Morris, 1988). Andrzej Bochnacki proposes another theory that tries to explain the mystery of the pyramids.

Thursday, October 17, 2019

Tort Law Essay Example | Topics and Well Written Essays - 2000 words

Tort Law - Essay Example This analysis will take into account the various damages that may be available to the plaintiffs according to the breaches of the Civil Code and tort in Common Law. The analysis of liability will therefore be pursued in a manner that will ensure that people that were harmed by negligence and battery will be justly compensated and the persons who breached the law are punished. Liability The Company Under common law, the company may be liable for battery since the chemicals that were ingested by the townspeople and the children originated from the company. The company is guilty since the elements of battery are present in the case. Offensive contact is proved by the coming into contact of the people and the chemicals through water, which resulted into injury in death. There is a lack of consent on the part of the townspeople on the dumping of the chemicals in the water. Additionally the company does not have the privilege of dumping toxic wastes in the public systems. The case for batt ery however lacks the element of intent since the company has proved that it educated its workers on proper disposal and as such not intended to careless dump of its chemical waste. In Garratt v. Dailey [1955] 2 d 46 [HL]1 the plaintiff brought battery charges against the plaintiff a five year old of pulling the chair she was about to sit on causing her injury. The issue was in question was whether battery charges are improvable since intent of the child is not easily proven. The company is therefore not liable for battery. The company may also be sued on negligence since it is because of its workers actions that the injury to the townspeople and children occurred. The three elements of negligence; duty of care, breach and proof of injury are all present in this instance. Duty of care entails that the company owes it to the community to be careful in the disposal of waste. A breach would entail the non-adherence to such care, which would result to an injury. This exemplified by the case of Talmage v Smith, 101 Mich. 370, 374, 59 N.W. 656 2 in which it was held that liability is proved upon the consideration of a reasonable man’s precautions towards the happening of an injury. The duty of care was breached when the company allowed its chemicals to infect the public water system resulting into injury for the townspeople3. The company did not ensure the proper disposal of chemicals by its staff and as such liable for negligence. Under strict liability, the company may argue that it was not aware that the tanks might leak chemicals into the system. It might also be argued that the company had trained its staff with regard to the handling of such chemicals. Strict liability usually has only one element; liability arises from the happening of an injurious event. Under strict liability there is no need top prove intent such as in battery but simply that injury occurred. Under strict liability doctrine, the company is liable in that even though it took all prec autions, under common law, it is still liable in tort. A good example of this is the case of Cambridge Waster Company v. Eastern Counties Leather [1994] 2 AC 2643 (HL) the rule is that even as people have a right of enjoyment of land, the keeping of anything on the land will result to liability if it escapes from the land4. The UAE Civil Code does not

Research Analysis Paper Example | Topics and Well Written Essays - 2000 words

Analysis - Research Paper Example This day, terrorists attacked America using four hijacked planes, which they ran into major buildings in the United States, i.e. The World Trade Center, The Pentagon, and Shanksville field, causing great havoc of property and humanity. The country’s national flag flies at half-mast in respect to all those people who lost their lives during the 9/11terror attack. This takes place in all American homes, White House and all government buildings across the world, i.e. embassies of the United States (Crotty 64). Furthermore, all American citizens collectively take the moment of silence at the same time, i.e. exactly at 8.46 AM, marking the moment when the first plane hit the WTC (World Trade Center). Consequently, some communities who suffered the most from the attack hold prayer meetings and special church services. Those personally affected during the attack and those who lost their loved ones or got injured, lay flowers where they buried their loved ones or visit memorial center s, such as the Ground Zero. However, this is not a national holiday and therefore businesses and schools do not close, neither do public transit systems change their operating schedules. What most organizations do is to take some time out of their busy schedules to hold prayers for those who suffered. This is in commemoration of the Patriots Day in the United States, as clearly outlined in the three texts discussed below (National Commission on Terrorist Attacks 464). Describing and Analyzing a Poem by Adam Zagajewski Entitled ‘Try to Praise the Mutilated World’ A Polish national Adam Zagajewski wrote a poem ‘Try to Praise the Mutilated World’ in Polish language. Another author, Clare Cavanagh translated it from Polish to English. It was issued on September 24, 2001. The poem refers to America as the world, mutilated after the attack by terrorists on the 11 of September 2001. After the attack, the rosy features of the country changed from blossoming to perp etual failure. Several excerpts from the poem describe how parts of the country and the economy were undergoing successful development and growth, until the fateful attack brought them to a standstill. Thousands of young and capable men and women lost their lives during the attack. The citizens with a lot of potential to give back to the society succumbed to injuries during the attack that transformed them to weaklings and dependants (Mills Vii). The poet uses metaphors and synonyms in presenting America before the attack. The poet uses themes such as wild strawberries to paint a vivid picturesque of America to the readers. He outlines the impacts of the attack using touching phrases, such as abandoned homesteads as their owners run away to exile, stylish ships and yachts at sea in salty oblivion of the dangers awaiting them, refugees who had nowhere in particular to go to in escaping the wars at home. This is a mutilated world and a complete contrast of the original blossoming and successful world where people sang joyfully and music flared. The author equates the terror attack as the main cause of mutilating the world (Mills Vii). Analyzing the First Visual Text on the 9/11, Attacks- Attacking the Twin Towers Visual texts regarding Patriots Day in t

Wednesday, October 16, 2019

Tort Law Essay Example | Topics and Well Written Essays - 2000 words

Tort Law - Essay Example This analysis will take into account the various damages that may be available to the plaintiffs according to the breaches of the Civil Code and tort in Common Law. The analysis of liability will therefore be pursued in a manner that will ensure that people that were harmed by negligence and battery will be justly compensated and the persons who breached the law are punished. Liability The Company Under common law, the company may be liable for battery since the chemicals that were ingested by the townspeople and the children originated from the company. The company is guilty since the elements of battery are present in the case. Offensive contact is proved by the coming into contact of the people and the chemicals through water, which resulted into injury in death. There is a lack of consent on the part of the townspeople on the dumping of the chemicals in the water. Additionally the company does not have the privilege of dumping toxic wastes in the public systems. The case for batt ery however lacks the element of intent since the company has proved that it educated its workers on proper disposal and as such not intended to careless dump of its chemical waste. In Garratt v. Dailey [1955] 2 d 46 [HL]1 the plaintiff brought battery charges against the plaintiff a five year old of pulling the chair she was about to sit on causing her injury. The issue was in question was whether battery charges are improvable since intent of the child is not easily proven. The company is therefore not liable for battery. The company may also be sued on negligence since it is because of its workers actions that the injury to the townspeople and children occurred. The three elements of negligence; duty of care, breach and proof of injury are all present in this instance. Duty of care entails that the company owes it to the community to be careful in the disposal of waste. A breach would entail the non-adherence to such care, which would result to an injury. This exemplified by the case of Talmage v Smith, 101 Mich. 370, 374, 59 N.W. 656 2 in which it was held that liability is proved upon the consideration of a reasonable man’s precautions towards the happening of an injury. The duty of care was breached when the company allowed its chemicals to infect the public water system resulting into injury for the townspeople3. The company did not ensure the proper disposal of chemicals by its staff and as such liable for negligence. Under strict liability, the company may argue that it was not aware that the tanks might leak chemicals into the system. It might also be argued that the company had trained its staff with regard to the handling of such chemicals. Strict liability usually has only one element; liability arises from the happening of an injurious event. Under strict liability there is no need top prove intent such as in battery but simply that injury occurred. Under strict liability doctrine, the company is liable in that even though it took all prec autions, under common law, it is still liable in tort. A good example of this is the case of Cambridge Waster Company v. Eastern Counties Leather [1994] 2 AC 2643 (HL) the rule is that even as people have a right of enjoyment of land, the keeping of anything on the land will result to liability if it escapes from the land4. The UAE Civil Code does not

Tuesday, October 15, 2019

Law Literature review Example | Topics and Well Written Essays - 3500 words

Law - Literature review Example These researchers intend to suggest serious steps for helping families going through divorces by executing results of their studies to legislators, authorities and the international figures.1 In a research conducted by Kaslow2013the author showed that the rising number of divorce around the world are caused by a variety of economic, cultural and social factors that are negatively affecting the marriage institution. Various cultures all over the world has started to embrace divorce among the population and providing for the rights of the women and children in the divorce. Most of the legal and economic blunt all around the world is seen to be borne by the men in payment of court fees, alimony and maintenance.2 In another research on the international family laws byBaarsma 2011 and in Stark 20133, it has been established that various countries have enacted legislations and legal procedures to help the courts in the dispensation of divorce matters. Some countries have also taken legal and social steps to help reduce the high rate of divorces in their countries. It has been suggested that governments should give consideration to the implementation of international laws on matters of personal status law together with local regulations and monitoring these laws effectively. The governments have been urged to provide information and counselling programmes on divorce and the equal rights and responsibilities of marriage. According to the Hague Convention relating to the settlement of the conflicts of law and jurisdiction as regards to divorce and separation, a divorce can only be allowed if the national laws of a country where the divorce petition is lodged allow for divorce, this has been modified by various states legislation to allow that a divorce can only be issued in the state where the marriage was celebrated. In Hodson, Blackburn &Hodson,