Baiji - Facts and Figures

Baiji - Facts and Figures Name: Baiji; also known as Lipotes vexilifer, the Chinese River Dolphin and the Yangtze River Dolphin Habitat: Yangtze River of China Historical Epoch: Late Miocene-Modern (20 million-10 years ago) Size and Weight: Up to eight feet long and 500 pounds Diet: Fish Distinguishing Characteristics: Moderate size; long snout About the Baiji The Baijialso known as the Chinese River Dolphin, the Yangtze River Dolphin and (less frequently) by its species name, Lipotes vexiliferoccupies that unfortunate interval between a dwindling number of sightings and functional extinction. This graceful, moderately sized, freshwater dolphin once occupied a thousand-mile stretch of Chinas Yangtze river, but it hasnt exactly flourished in modern times; as long ago as 300 B.C., early Chinese naturalists counted only a few thousand specimens. If the Baiji was imperiled back then, you can imagine the reasons it has completely disappeared today, with over 10 percent of the worlds population lining the shores (and exploiting the resources) of the Yangtze River. Like a patient dying of a terminal disease, extraordinary efforts were made to resuscitate the Baiji when people realized it was about to go extinct. In the late 1970s, the Chinese government established reserves along the Yangtze River for the Baiji, but most individuals died shortly after being relocated; even today, authorities maintain no less than five Baiji reserves, but there have been no confirmed sightings since 2007. It may yet prove possible to reintroduce the Baiji by breeding captive individuals, a program known as de-extinction, but its more likely that the very last Baiji will die in captivity (as has happened with many other recently extinct animals, such as the Passenger Pigeon and the Quagga).

Cox Surname Meaning and Origin

Cox Surname Meaning and Origin There are several possible origins or meanings for the last name Cox. Options include: Form of COCK (little), a term of endearment (i.e. WILLCOX, little Will), often used to denote a leader or chief man.Possibly originated from the Welsh word coch, meaning red.Cox could also be a locality descriptive surname for heap, haycock, or hillcock. Last Name Statistics Old and common last names are often difficult to define, research, or trace. Cox is the 78th most popular surname in the United States. Cox is also popular in England, coming in as the 52nd most common surname. Origin: English, French, Welsh, and/or IrishAlternate Spellings: Cocks Genealogy Resources Genealogy Forum: Search this popular genealogy forum for the Cox surname to find others who might be researching your ancestors, or post your own Cox query.RootsWeb hosts several free mailing lists for researchers of the Cox surname.FamilySearch hosts records, queries, and lineage-linked family trees posted for the Cox surname and its variations. Resources and Further Reading Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Cottle, Basil. The Penguin Dictionary of Surnames. Penguin, 1967.Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University, 1989.Hanks, Patrick, editor. Dictionary of American Family Names. Oxford University, 2003.Menk, Lars. A Dictionary of German-Jewish Surnames. Bilingual ed., Avotaynu, 2005.Smith, Elsdon C. American Surnames. Genealogical, 1997.

TEXTBOOK-Brinkley World War II chapters 25-26 Essay

TEXTBOOK-Brinkley World War II chapters 25-26 - Essay Example Among these invasions were; the military attacks on Poland by the Germans, the attack of China by the Japanese military. These invasions were majorly as a result of the undesirable decisions that were made by dictatorial leadership in Japan and Germany. For a period of two years, the United States took a neutral position in the ongoing global military conflicts that majorly occurred among Japan, Italy as well as the Germans. During this period the government of the United States of America under the guidance of the then President Franklin Roosevelt signed a program that would guide it to supply military weapons to the Free France, Britain, Russia (Soviet Union) and Italy which were its allies (Brinkley 692). The program was known as the Land Lease and it was implemented one and a half a year after the beginning of the Second World War. During this period, the United States of America also supplied other forms of aid to these nations, for instance; military personnel to take the position of the British forces that invaded Iceland. The first reason that led to the engagement of the United States of America in the world war two was the action taken by the Japanese military to advance in to China and the French Indochina. This angered the United States, Netherlands and the Great Britain which decided to cut off the supply of oil products to the Japanese military. This led to the halt of most of Japanese military weapons; however, Japan remained adamant and even suggested that they were ready for a war with the United States of America, an action that created tension between US and Japan (Brinkley 693). After Japan declared that it was ready for a war with the United States, it went ahead a carried an invasion on the United States’ navy that was stationed at Pearl Harbor. This attack was planned by the Admiral Isoroku Yamamoto who believed that the most effective way to defeat the powerful United States Military forces

Literary Elements of the Film (Pan's Labyrinth) Essay

Literary Elements of the Film (Pan's Labyrinth) - Essay Example Thesis statement: The analysis of Pans Labyrinth by Guillermo del Toro, based on literary elements like plot, symbolism, and conflict proves the futility of hatred/war and the role of motherly tenderness in reducing violence and bloodshed in the mortal and immortal worlds. This section is divided into three: Plot (the theme of motherly tenderness), symbolism (war and violence), and conflict (between real and imaginary worlds, and internal conflict related to dual personality). First of all, motherly tenderness is the most important theme unearthed by the director in the film. To be specific, the heroine (Ofelia) who sacrifices her own life for the wellbeing of others is symbolic of motherly tenderness. As pointed out, the film’s plot is interconnected with military/ political history of Spain, especially during 1940s, after the Spanish Civil War between the Republicans and Nationalists. In the film, the director provides ample importance to the internal turmoil in Spain. Charles Derry makes clear that â€Å"Where as Pans Labyrinth takes places after the end of the Spanish Civil War, the violence still continues† (323). Military posts were established to stamp out the resistance. In the film, Captain Vidal is portrayed as a brave character that fights against the rebels. From a different angle of view, the film is a fanciful after the end of the Spanish Civil War, the violence still continues. Military posts were established to stamp out the resistance. In the film, Captain Vidal is portrayed as a brave character that fights against the rebels. From a different angle of view, the film is a fanciful on the background of fascist repression and violence, the heroine is drawn into a mystical, old labyrinth and uncovers a tale that has long been forgotten. In the film, Ofelia realizes that Captain and his fascist allies try their level best to bring down the rebels who fight for freedom. This attempt destroys Ofelia’s world and she wants to have an escapade

Constitutional Law and Offender Treatment Analysis Essay

Constitutional Law and Offender Treatment Analysis - Essay Example Therefore, the justice system has been given power in line with the enacted laws to ensure that the powers granted are implemented by all sectors in compliance with the statutes. This paper therefore aims to identify and examine the statutory authority and responsibilities of justice system officials, security personnel, and private citizens regarding investigation, detention and the arrest of suspected offenders. It will particularly make an evaluation on the psychological and physical treatment of suspected offenders and associated laws by all concerned parties including the police, private security personnel, and the wider society. The paper will also examine the various laws in relation to the use of force by public police and private security.  Finally, it will examine the manner in which established laws affect public safety and individual rights associated with probation, parole, and correctional organizations. Constitutional Rights The U.S. Constitution's Fourth, Fifth and Sixth Amendments, through the due process clause in the Fourteenth Amendment, provide the rights relating to criminal laws that all citizens have. The Fourth Amendment forbids unrealistic and unwarranted searches and arrests of citizens and their property. The Sixth Amendment provides for rights and freedoms for criminal suspects. The amendments provide for a speedy and extensive investigation by the judge followed by a fair hearing in court. The constitution also has provisions that protect the suspect from harassment, intimidation and torture by the police, justice system and the wider society (Legal Rights Hand Book, 2005) Rights of Citizens The Constitution guarantees citizens the right to life, freedom of movement, speech, association etc. as long as the rights bestowed do not result in the violation of the rights of another individual or the State. If a citizen of a particular country feels that his or her rights have been violated he or she has the right to inform the police for intervention. However, in the event that the life of an individual is in danger hence cannot wait for police intervention that individual has the right to act in self-defense. For instance in South Africa in accordance with the Criminal Procedure Act(sec 42) an individual who is not a security personnel has the right to arrest an individual suspected of committing crime without a guarantee under special circumstances (Vuuren, 2000). The Justice System is the branch of government that is responsible for the execution and enforcement of laws that are enacted by legislature. The security personnel that include the public police and private security personnel have the duty of ensuring that the citizens follow the law and therefore help in maintaining law and order. When citizens fail to obey and respect the laws in place the police are entitled to act within the law and ensure those responsible for committing crimes are brought to justice by carrying out speedy and appropriate inves tigations and arresting the culprits. After the police have carried out extensive investigations, the justice system has the authority of using the evidence presented to sentence the offenders in accordance with the law. Once the offenders have been sentenced, it is the duty of the correctional centers such as prisons, parole and probation centers to ensure that the offenders serve their sentence and reform

Secret Recipe Franchise Analysis

Secret Recipe Franchise Analysis Executive Summary Secret Recipe, Dubai, UAE will be a franchise of catering company called Secret Recipe owned by ALAMERI Group. The business is in food services industry and has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. The purpose for this business plan is to provide a written guide for managing the franchise of Secret Recipe, Dubai, UAE and seek financing from relevant institution and investors by providing detailed funding business plan. This franchise of secret recipe will be owned by Taleb AlAmeri and will be primarily involved in the provision of variety fresh food products such as cheese, chocolate and fresh, cream cakes, health cakes and brownies. The business mission statement is to be solution oriented innovatively and the vision is to be one of the leading telecommunication companies in Africa. The objective of the company is to provide job opportunities youths, generate income for owners and to give 10% of the revenue back to the community. The fundamentals of this business success rest with the capacity to deliver value to the customer at competitive prices (Ajami, Cool Goddard, 2006).With the background knowledge of stiff competition in the food industry within Dubai, this franchise aims at attracting and retaining its customer through the provision of fine quality food products and distinctive service. In addition to the above, the fundamentals of this business will encapsulate best demonstration of ethical practice within both the internal and external environment. This is because of the backdrop knowledge of the stringent measures and legislations that govern the food industry. The food industry is expected to grow in the near and innovative approaches to food service and delivery will define success within this industry. Changing consumer demographics and increasingly complicated customers are pushing food service businesses to the drawing boards (Toyne Nigh, 1999). The success of this franchise will depend on the capacity to create a powerful market niche that cannot be broken. General Company Description What makes the business very unique is the realization that businesses and consumers are increasingly demanding more leading edge in service and product delivery in the most efficient, time saving and reliable way (Hill, 2008). The Secret Recipe situated at Dubai Mall, UAE a franchise of Secret Recipes will be primarily involved in the provision of fine quality cakes and fusion food. This will encompass the provision of more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages. Mission statement: To provide world class food services to the customer. Vision: To become a leading provider in fine quality cakes and fusion food. The company will offer value addition services innovatively using the existing technology for reliability and efficiency. With a powerful website to be developed, the customers will be able to sample and purchase their preferred choice of quality fine cakes and fusion foods online. The website will be used to advertise and sell the products and services offered by the company. Company Goals and Objectives Goals To have the franchise operating exactly three months after receiving adequate funding. Obtain $ 200,000 of capital by 31st December 2010 to staff and launch the business towards achieving its long term goals. To attain the stated year goal of recruiting employees by the beginning of the year 2011. Objectives Achieve excellent levels of high ethical standards within the food industry. Have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Achieve a sales target of $20,000 within the first three months of the operation. Business Philosophy: The most important aspect of this business is to provide value to the customer through distinctive service and in a manner that guarantees their return. The more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages will be sold to all customers of different backgrounds in United Arabs Emirates. However, I envisage to draw the larger bulk of my customer base from the residents of Dubai City. Because of the increasing innovative marketing approaches, the marketing strategy will strive to reach customers of diverse backgrounds and will then be narrowed down to touch on the specific market niche. Food industry is a growth industry that has leaped from one phase to the other and is expected to record tremendous growth in the future. Changes that will arise in the future will mainly be in regard to changing demographics and the complexity in the demands of the customer. This will also include changes in technology that will define the operations and customer service delivery (Singh Delios, 2005). My company will stay in tandem with the changes in the food industry and at pace with technological advancement to reap the most out of the benefits presented by these two growth scenarios. My greatest strength and competency that will also be my competitive advantage is the unrivalled experience in the food industry and chain management. As the owner of this franchise, I plan to put in an aggressive and innovative marketing campaign within this industry that will immediately smoke away competition and enhance my entry and strong regional presence in Dubai. I strongly believe my competitors strength will be based on tears of operation that have made them acquire a deeper sense of understanding of the customer. In fact, after an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. I plan to plough in my vast experience in management within the food industry to his business and ensure its survival. In addition to the above, my capacity to raise capital that will cover important business start-up areas will provide me a competitive advantage against my competitors who has struggling with waning confidence in small and medium sized entrepreneurs by banks. Furthermore, I expect to reap from the efforts of the main company in regards to brand and image building. This will be a sole proprietorship type of business. This is because I believe the inability to raise adequate capital forms the reason behind enlargement and partnerships. Capital is not a problem in my case. Furthermore, sole proprietorship offers the best and simplest environment in regard to decision making (Cherunilam, 2004). I plan to execute my decisions and discharge my duties within this business without any opposition and inhibition. Products and Services This will be an entirely food business that will only deal with the products of the mother company. I will sell the more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in all  Secret Recipe  outlets. After an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. These will form the areas that will define my competitive disadvantages. As a new franchise, I plan to get into the market at a slightly reduced sales fee in comparison to my competitors. This will form the introductory offer of the business that is aimed at drawing the customer to the business. Marketing Plan My marketing ill revolve around the need to adapt my brands to meet local and regional culture because of the understanding that branding act as a means of linking items that are part of product line and emphasizes the individuality of product items. This emphasis can only be achieved in instances where products items fit into the local or regional culture of the target market. This is a food industry and therefore I expect very little conflict with the culture of the people in Dubai. In addition to the above, the adapting of these brands to fit into the local and regional culture of the target market is a competitive advantage that is commonly used by competing firms engaged in the sale of similar or substitute products. In essence, this means that a firm that outperforms the others in the primary goal of performance-profitability-has competitive advantage. A reference back to the branding generic model of firms can be made, where the question of whether firms are branding strategies is cost driven or value added arises. Value added competitive advantage arises in instances where competing firms attach strong cognizance to the understanding of local or regional culture before launching their product lines. Companies succeed in branding strategies that their rival because their products are positioned to capitalize on their unique characteristics of a local or regional group and which, in one or more aspects, their rivals find hard to emulate. This competitive adv antage gives it a basis for outperforming competitors because of the value that firms are able to present to the customer. These will define my marketing plan. Management and Organization As I have stated, the day to day management of the business will be my primary duty with the support of other individuals that will form part of employees in the company. The procedure of running the business will be through delegation as per the chain of current bellow DIRECTORS CEOs SENIOR MANAGER FINANCE MANAGER ASSISTANT AGENTS WATCHMEN HUMAN RESOURSE MANAGER The managers and the staff are very important for the company as they are the means through which goals are realized, duties are carried out and they provide the links between the organization and the clients. 5.2 Management team The initial management team consists of the founders who will be working jointly as shareholders. The founders of the company share a vision for the success of Secret Recipe Franchise situated in Dubai, UAE. Their duty will involve day to day running of the business which involves finance, logistics and human resource. In future the company will have a general manager, finance manager and human resource manager who must have a degree or diploma with the relevant course from a recognized University or College. 5.3 Other personnel Apart from the management team, the company is having three (3) supervisors at the head office and one (1) assistant supervisor in every department. The company is planning to employ watchmen, office messenger and more assistant agents as we will be expanding. These personnel have and will have minimum qualification of O level education and diverse knowledge in the food industry. 5.4 Recruitment The management team has been able to recruit other personnel through networking and train them within the already existing outlets before they are posted to the new outlets. The business will also consider advertising through posters, internal memo, friends and relatives, internet, electronic media like radio and printed media like newspapers. The recruitment process will involve short-listing of the applicants, interviewing of the shortlisted applicants, selection of the successful applicants and finally issuing the appointment letter. We will also recruit through confirmation of the interns and the volunteers. 5.5 Orientation, training and developing of staff Secret Recipe Franchise Company will carry out orientation, training and development of staff through induction, on the job training, contract training, refresher courses, internship and evaluation after training. The company is looking forward to become custodians of a very fragile yet integral good: customer trust, therefore the company will maintain refresher courses to ensure all our staffs are properly aligned when it comes to personal integrity. 5.6 Remuneration/incentives 5.6.1 Salaries/wages The company will offer to the personnel a very competitive basic salary according to the qualification, experience, position and expertise. The salary will also be based on what the competitors offer and the companys returns. There will be a commission for the sales personnel and prompt payment for wages. 5.6.2 Fringe benefits Incentive is also another factor that the company has put at the top of priorities. Incentives will enable, motivate or encourage a particular course of action which in turn will contribute to the company success. We will offer allowances in terms of overtime, leave, millage, hardship and many more as they may arise. There will be bonuses including awards in terms of value for money and certificates. Currently the company provides tea, soft drink and has installed a television system. The business will soon embark on taking our staff to the trips, have insurance cover for them and remit contributions on their behalf to their respective insurance companies. 5.7 Support services The company will require the following support services; financial advisor, legal advisor, banking system, security support services, infrastructure and insurance services. 9. FINANCIAL PLAN The company has at its disposal a sum total of $20,000 as a financial source from directors personal savings. We are therefore looking for funding from other investors and banks. The business finance will be used to for the facilities, equipments, materials, cash for operating expenses and salaries, fees and other costs. 9.1 Capitalization 9.1.1 Own contribution Capitalization based on the shareholders contributions is $20,000. 9.1.2 Proposed funds from borrowing sources For the business to operate as proposed, the start-up cost must be met. The company is therefore proposing funds from borrowing sources of $ 20, 000 9.1.3 Total investment Total investment is the sum of own contribution and the proposed funds from borrowing sources which is $40,000. The following sections lay out the details of the financial plan for rapid, but controlled growth for the next one year. The simple structure to be adopted by the company will provide a great deal of flexibility resulting in few coordination problems hence quick reaction to changes in the market. 7.3 Cash flow projection for the year 2011 Jan Feb Mar April May June July August Sep Oct Nov Dec Total CASH IN Cash carried Forward 300 1,866.67 1,733.34 1,800.01 1,851.68 1,903.35 2,005.02 2,056.69 2,088.36 2,180.03 2,216.7 2,303.37 22,305.22 LOAN 2,000 0 0 0 0 0 0 0 0 0 0 0 2,000 Cash from Sales 200 600 800 850 850 900 900 900 1,000 1,000 1,050 1,100 10,150 CASH OUT Salary 350 450 450 510 510 510 510 510 550 550 550 550 6,000 Rent 40 40 40 45 45 45 45 45 45 50 50 50 540 Office Running Costs 50 50 50 50 50 50 50 70 70 70 70 70 700 LOAN PAYMENT 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 1,120 Drawings 100 100 100 100 100 100 150 150 150 200 200 200 1,650 CASH BALANCE 1,566.67 -133.33 66.67 51.67 51.67 101.67 51.67 31.67 91.67 36.67 86.67 136.67 2,140.04 CUMULATIVE 1,866.67 1,733.34 1,800.01 1,851.68 1,903.35 2,005.02 2,056.69 2,088.36 2,180.03 2,216.7 2,303.37 2,440.04 NOTE: All values are in $ (00) 7.3 Cash flow projection for the year 2011 Jan Feb Mar April May June July August Sep Oct Nov Dec Total CASH IN Cash carried Forward 2,440.04 2,487.79 2,535.54 2,583.29 2,631.04 2,678.79 2,726.54 2,774.29 2,822.04 2,869.79 2,917.54 2,965.29 32,431.98 LOAN 0 0 0 0 0 0 0 0 0 0 0 0 0 Cash from Sales 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 1,099.58 13,195 CASH OUT Salary 650 650 650 650 650 650 650 650 650 650 650 650 7,800 Rent 58.5 58.5 58.5 58.5 58.5 58.5 58.5 58.5 58.5 58.5 58.5 58.5 702 Office Running Costs 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 700 LOAN PAYMENT 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 93.33 1,120 Drawings 200 200 200 200 200 200 200 200 200 200 200 200 2,400 CASH BALANCE 39.42 39.42 39.42 39.42 39.42 39.42 39.42 39.42 39.42 39.42 39.42 39.42 473.04 CUMULATIVE 2,487.79 2,535.54 2,583.29 2,631.04 2,678.79 2,726.54 2,774.29 2,822.04 2,869.79 2,917.54 2,965.29 3,013.04 NOTE: All values are in $ (00) 7.3 Cash flow projection for the year 2012 Jan Feb Mar April May June July August Sep Oct Nov Dec Total CASH IN Cash carried Forward 3,013.04 3,196.49 3,379.94 3,563.39 3,746.84 3,930.29 4,113.74 4,297.19 4,480.64 4,664.09 4,847.54 5,030.99 48,264.18 LOAN 0 0 0 0 0 0 0 0 0 0 0 0 0 Cash from Sales 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 1,429.5 17,153.5 CASH OUT Salary 845 845 845 845 845 845 845 845 845 845 845 845 10,140 Rent 76.05 76.05 76.05 76.05 76.05 76.05 76.05 76.05 76.05 76.05 76.05 76.05 912.6 Office Running Costs 75 75 75 75 75 75 75 75 75 75 75 75 900 LOAN PAYMENT 0 0 0 0 0 0 0 0 0 0 0 0 0 Drawings 250 250 250 250 250 250 250 250 250 250 250 250 3,000 CASH BALANCE 183.45 183.45 183.45 183.45 183.45 183.45 183.45 183.45 183.45 183.45 183.45 183.45 2,201.4 CUMULATIVE 3,196.49 3,379.94 3,563.39 3,746.84 3,930.29 4,113.74 4,297.19 4,480.64 4,664.09 4,664.09 5,030.99 5,214.44 NOTE: All values are in $ (00) 9.6 break-even levels Cheese Cakes Chocolate and Fresh Cream Cakes Health Cakes Brownies Revenue 6,342,000 1,080,000 1,000,000 1,008,000 720,000 Selling Price (SP)/unit 32 56 32,250 70 80 Units 198,188 19,286 31 14,400 9,000 Variable cost/unit à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 54 28,375 à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 15 Variable cost à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 1,041,444 879,625 à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 135,000 Contribution 6,342,000 38,556 120,375 1,008,000 585,000 Weighted Average Contribution (WAC) = total contribution/total revenue (Johnson Turner, 2003). = $ 80,939.31/$ 101,500 = 0.8 Break Even-Point (BEP) = Fixed cost/WAC = 90,500 Units 9.7 Measurement of profitability 9.7.1 Operating profit margin Operating profit margin = (operating profit/Revenue) x100 First year: Operating profit margin = (1,400/101,500) x 100 = 1.38% Second year: Operating profit margin = (4,730/131,950) x 100 = 3.58% Third year: Operating profit margin = (22,009/171,530) x 100 = 12.83% 9.7.2 Current Ratio Current Ratio = Current assets/Current liabilities Projected Current Ratio by the end December 31, 2011 = 21,000/11,200 = 1.875 9.7.3 Return On Investment (ROI) Return On Investment (ROI) = Net Profit/Investment Return On Investment (ROI) for the ended December 31, 2010 = 1400/23,000 = 0.06

Marketing Research Essay -- GCSE Business Marketing BTEC Coursework

Marketing Research 1. EXECUTIVE SUMMARY Sasel Research has developed a research proposal for Epic Developers to investigate the needs and wants when buying inner-city luxury apartments. The information that we collect will determine the advertising strategies that will be employed. Background information must be considered before research design and data collection methods are implemented. We have collected a variety of secondary information including Australian Bureau of Statistics and focusing on recent surveys and reports they have published. This information paved the way to developing our further research methods. We have decided that a questionnaire and focus groups would be the most appropriate method of research when considering our target audiences. The information gathered will allow Epic Developers to create a successful advertising campaign. Limitations within our research have also been addressed and further research has been outlined in our proposal. 2. PROBLEM DEFINITION Sasel Marketing Research has developed a primary research project that utilises a communications approach. We will be directly questioning respondents to obtain data by using a questionnaire. In order to give our recommendations on the best way to promote a new complex, we need to successfully obtain the necessary data. To acquire this data we need to come into direct contact with potential apartment buyers and existing apartment owners to find their perceptions and motivations that drive their behaviours. The communication method has been chosen, as it is fast, versatile, generally inexpensive and allows more control over the data-gathering activities. Our objectives can be met sufficiently through the communication method of collecting primary data. 3. OBJECTIVES The aim and objective of this research project is to determine the factors that interest of potential apartment buyers of units with out a view so as to create an advertisement that will effective advertise the apartment. These findings will assist the organization in their selection of the elements of the ad. So as to communicate more effectively to their target audience. This research project will take into account the different elements of purchasing a new apartment, in the city, which has no views. And will look into the areas that the apartment has to offer, our uniqu... ...dvertisement and the placement of the ads. Post testing—sales figures and questionnaires To measure the success of the campaign after the sales of the apartments, we will measure the effectiveness by looking at the sales figures. This will give us an estimated idea of the effectiveness of the ads. But to confirm the results, a questionnaire will be posted to the buyers to evaluate the results. A questionnaire will also be done via a telephone interview to the participants that were called upon before. This will give us an estimate of what is the awareness of these people. Bibliography: AusStats: Home Ownership and renting [on-line]. (1999). Available WWW: http://www.ab†¦/ [2001, September 5]. AusStats: Housing motivations and Intentions, Western Australia [on-line]. (1999). Available WWW: http://www.ab†¦/ [2001, September 21]. AusStats: Special Article – First home Buyers (Year Book Australia, 2000) [on-line]. (2000) Available WWW: http;//www.ab†¦/ [2001, September 21]. AusStats: Types of Dwellings [on-line]. (1999). Available WWW: http://www.abs†¦/ [2001 September 21]. Churchill, G.A. (2001). Basic Marketing Research. The Drydon Press: Florida.

Al Capone The greatest Carthaginian Essay

The play ‘A View from the Bridge’ is full of suspense which puzzles and mystifies the audience to specify the principle reason behind the tension that causes the immature death of Eddie Carbone. The author Arthur Miller delineates the dreadful ramification of the tension derived from the opening scene of the play. Accordingly, the presence of tension throughout the play keeps the audience alerted for an inexorable tragedy. By way of this, the author tries to pinpoint the other significant themes imminent to the play. Yet, this essay will concentrate upon the techniques that Arthur Miller devises to build up tension in the opening scenes of this play, which dominates the whole parts of the play. At the beginning of the play Alfieri, the lawyer who has originated from Sicily, starts by introducing himself, the area and the people to us. In his opening speech he presents the violent nature of the neighbourhood of Red Hook which refers to 1940s slum area in New York. So, he describes Red Hook and talks about the history of it. When he talks about the gang leader, Al Capone ‘The greatest Carthaginian of all when precisely shot Frankie Yale in half with a machine-gun’, the audience starts thinking of violence and gangsters, and a place which is utterly dangerous. He also describes Red Hook as a slum that triggers the audiences’ attention to think that the place is an uncomfortable one. Alfieri is unlucky as he is connected with disasters. Since he is a lawyer, a very few people like him in fact. This makes the audience think that Alfieri is an unpopular character in the area. However, being a lawyer he must get involved with some uncomfortable incidence and dangerous situations. Although in the middle of his speech he talks about the reality of Red Hook, saying that, ‘now the people are civilised and I no longer keep a pistol in my cabinet’. He still describes Red Hook as a slum and yet keeps feeling discomfort in the area. So far, it gives the audience a sight of relief that the area has calmed down. In this regard, he states that, ‘out of all of my clients I admire Eddie Carbone the most, a longshoreman working the docks from Brooklyn Bridge to the breakwater were open scene begins’. This amplifies the tension, already in the audiences’ mind to enquire into the fact why this is. And this tension takes the audience to the main conflict between the characters where Eddie is in trouble in controlling his family. The relationship between Eddie and Catherine (Eddie’s niece) is very confusing, as a normal family wouldn’t act like he does in the play. This confusion comes into play when Eddie tells Catherine that her skirt is too short. So their conversation reveals that they are in an argument, as they argue: Eddie- I think it’s too short, ain’t it? Catherine- NO! Not when I stand up. Eddie- Yeah, but you gotta sit down sometimes. In this speech there are plenty of strong feelings of resentment, where Catherine doesn’t think her skirt is short but Eddie does. The reason for this antagonism is due to all the male suppression being turned to Catherine. Eddie being a man and also being obsessed with his male authority actively tries to manipulate Catherine’s private life. Eddie is jealous, so Catherine doesn’t know what he is talking about. One more is when Catherine greets Eddie saying, ‘hi’ and Eddie is pleased and therefore, becomes shy. The audience are now in a puzzle to understand why he is shy. A normal person wouldn’t act in this way to their niece what makes the audience think why Eddie is behaving in such a mysterious way. Therefore, this mystifies the audience and brings tension as they would like to know why these unnatural activities are happening. The relationship between Eddie and Beatrice is again not like a normal husband and wife. Beatrice dominates Eddie too much; she disagrees to Eddie most of the time and doesn’t appreciate him at all. The reason for this is because Eddie gives much attention on Catherine than Beatrice. It goes to such an extent which seems Catherine is more important to him. This makes Beatrice getting upset. These are the downfalls in their relationship that leads them to departing from their normal married life. Eddie doesn’t appreciate Beatrice anymore; we notice signs of this problem when Eddie asks Beatrice, ‘are you mad at me lately’. And Beatrice replies back in a very irritated way, ‘I’m not mad, you’re mad. ‘ This makes the audience think how could a wife talk to her husband in such a impolite way; maybe this is because Beatrice is upset with Eddie as he is not caring about her that much, and putting all his attention to Catherine. A good concrete example of this is when Eddie stands face to face with the two seated women Catherine and Beatrice. Beatrice smiles at Eddie and so to Catherine; Eddie looks at Catherine and smiles at her which makes Beatrice feel very uncomfortable. Eddie doesn’t want to let go off Catherine and wants her to stay beside him all the time. So, he doesn’t want to let Catherine work. We now know that Eddie and his wife Beatrice’s relationship is not going to last for long because of Eddie’s obsession to Catherine. The audience can assume, from this conflict, what types of social phenomenon exists at that society. Thus, the conflict becomes apparent in that American society where huge migrants including Sicilian start living there. The way the American federal government deals with their law is completely different to how the people of Sicily deal with that. America only observes the literal interpretation of law written in a law book. So, if anybody goes and tells the police about someone who infringes any minor branch of law according to the strict rule becomes a good person for his/her extreme cooperation. On the contrary, Sicilian Code of honour differs with the American federal laws. In Sicily the community law is much stronger making the community people safe regardless of infringing any minor laws, such as immigration laws. If anyone does not abide by or observe this, s/he has to face the hatred of others. In that respect, a striking example becomes apparent when we find Vinny Bonzano had informed the immigration office about his uncle who had been hiding in his house. He broke the Code of Honour and for this treachery, he was punished and abused physically by his five older brothers and father. Eddie Carbone adopts similar kind of betrayal when he finds Rodolpho and Catherine having a relationship. He cannot bear this to continue any further. So, the only way to destroy their relationship is by informing the immigration officers that he is an illegal migrant, even though Eddie realises that people including his own wife are going to rebel on him. However, he still goes through it —- because his jealousness and personal vendetta is uncontrollable —- and virtually he embraces the consequence — the death. By and large, it seems that the whole play turns to its final fatality where all characters bear some responsibility, however trivial in some extent, which descends to the tragic death of Eddie. Arthur Miller builds up such tension by showing difficulties in the relationship between Eddie and Catherine as well as Beatrice. The way he shows the conflict between American and Sicilian justice is really remarkable. He does this so well that we are ready for the predicament that happens when Marco and Rodopho arrive and he also prepares us for the tragedy of Eddie’s downfall to come into death.

Lord of the Flies Characters essays

Lord of the Flies Characters essays Often in literature, the actions of a character indicate what kind of person he is. In the novel Lord of the Flies, by William Golding, both Ralph and Jacks actions indicate what kind of people they are. Ralphs actions indicate that hes a responsible, intelligent leader. Jacks actions indicate that hes a crazy, devil-like leader. Ralph indicates that he is a smart, responsible leader by doing various things throughout the journey on the island. He takes control and acts as the leader in the beginning of the story. This is his first good move. All the other people on the island were either younger or not as smart in his eyes. This act of taking over shows that Ralph is an intelligent and responsible individual. He also makes keeping the fire going the number one priority of the forsaken boys. This is the only way they will be rescued. All the other boys think about having fun, playing games, and going hunting. Ralph thinks logically and understands that this is the only way out and the boys will be thankful later on. This shows once again how good of a leader Ralph is. Ralph makes a set of rules and tries to enforce them. He wants to maintain order and retain the kids in a civilized state of matter. Of course this doesnt work, but at least he tries. This action of him making rules indicates that Ralph is a responsible and intelligent leader. Lastly, Ralph sticks up for Piggy at some times in the story, although he embarrasses him at times too. He knows that Piggy is the brains of the group. They need him. This action of protecting Piggy shows how smart and caring Ralph is. Ralphs actions indicate what kind of person he is. Jack indicates that he is a crazy, devil-like leader by doing various things throughout the island adventure. At first, he fights over Ralph being the lone leader and argues with everybody. This shows how shallow he is. Ralph is the chosen lead ...

Ralph essays

Ralph essays Ralph, a twelve-year-old boy is deserted with a group of boys on a tropical island. He is the protagonist of Lord of the Flies. Ralph is the elected leader of the boys at the introduction of the novel, Ralph, along with the conch, is the primary representation of democracy, civilization, and authority. While most of the boys are intent on playing, having fun, and avoiding work at the beginning of the novel, Ralph builds huts and thinks of ways to increase their chances of rescue. Because of this, his influence over the other boys is very strong at the beginning of the novel. Nevertheless, as the novel progresses and the group reverts to savagery, Ralph's influence declines prematurely as Jack's influence increases. Ralph's responsibility to civilization is very strong, and his main wish is to be rescued and returned to the macrocosm instead of remaining in the microcosm. This influence gives Ralph victory at the end of the novel when he uses the stick that was sharpened on both ends, which had the pigs head on it, to defend himself against the hunters. Ralph realized that savagery existed in all of the boys when he learned of their plans to hunt and kill him. Throughout most of the novel, Ralph is incapable of understanding why the other boys would give into the unruly instincts of savagery. The vision of the hunters chants and dances confused and bewildered him. On the other hand, when Ralph participates in the hunting of the boar for the first time, he experiences the exhilaration and thrill of bloodlust and violence. When he goes to Jack's feast, the excitement and the emotion overtake him. He experiences firsthand the evil that is part of him, as well as, within all parts of the human race; it plunges him into spiritless gloom. When Ralph's misfortune is at its end, he is rescued and returned to civilization. When he sees the naval officer, he tells him what he has learned about the true human heart. ...

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